CE Pro February 2022 - 33

Secrets to Affirming Company Culture
IN ADDITION TO SERVING as CEO of Atlanta Home Theater,
Jennifer Ross has been a certified relational therapist in private
practice for over 17 years. This has allowed an element of
industrial psychology building an immeasurable impact on the
team's emotional stability and professional development.
When needed, one or several team members assemble for
specialized meetings in Jennifer's circular, womb-like office on
the second floor for professional coaching, support and resolution
of fragile or critical issues, she explains. The value of this
level of care in any organization cannot be underestimated.
Occasionally, even seasoned, grounded team members need to
vent, particularly in a male-dominant industry where feelings
or conflict can be suppressed for fear of being perceived as
weak. This investment in the team yields big returns.
" If this was the only thing AV integrators added to their
beat, it would likely be the most profitable change, " advises
Jennifer. " However, the most anticipated and outrageous
event that raises team morale is AHT's Mystery Day, where the
entire team gets together for a grand adventure! "
A giant chauffeured bus swallows a sleepy and sometimes
blind-folded team, with no idea what is in store for the day.
They only know there will be great food, lots of laughter and
moments outside of their comfort zone. The company does
a competitive white elephant gift exchange on the way with
drawings for cash prizes and additional paid days off. Past
Mystery Days have included helicopter rides, indoor sky diving,
spelunking, escape rooms, ballroom dancing, high-speed cart
racing, a Simon and Garfunkel concert in a private suite at
Philips Arena, Whirly Ball and even a play date with giant,
exotic reptiles.
" It is something that everyone looks forward to, " says Scott.
The Mystery Day motto for decades has been " A team that
plays together, stays together. "
Indeed, over half the team has been with AHT between 10 and
20 years, and a handful of employees have more than 20 years.
On AHT's annual " Mystery Day, " employees (sometimes
blindfolded as seen above) are taken by bus for teambuilding
adventures, such as a play date with exotic reptiles.
" When you have been in business for a quarter century, "
says Scott, " you can do things for your team that other companies
cannot, like longer vacation time, matching investments,
helping them fight personal battles, coaching them on negotiating
large purchases, steering them into lucrative investments,
assisting them with personal loans and offering additional time
off for therapy visits, to attend their kids' special events, even
those occur during the work day. They give us 100% and we
give them 200% back.
" Stability allows us to deliver things that matter the most to
our team, " he adds. " We've made a lot of mistakes over the years,
but these days our company is a beautiful, well-oiled machine. "
Adds Jennifer: " I know it's cliche, but we really are a big famJennifer's
circular womb-like office is used for professional
coaching, support, and resolution of fragile issues. She notes
the value of the space has been immeasurable to AHT.
ily. We feed off of one another's support and positive energy.
Our team celebrates their co-workers by attending their weddings,
child births and family funerals. They make a practice of
sharing late breaking industry updates, new product releases,
the latest science and health breakthroughs and top-secret
grilling recipes. Our diverse team bathes in a nurturing culture
and they pollenate our clients with enthusiasm, positive
energy, and home technology magic that makes their world go
round. Respectively, our clients carry a high regard for Atlanta
Home Theater's professional integrity, but they also love to
think of us as great friends in the business. We love that! "
cepro.com
February 2022 CE Pro | 33
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CE Pro February 2022

Table of Contents for the Digital Edition of CE Pro February 2022

CE Pro February 2022 - Presentation Page
CE Pro February 2022 - Cover1
CE Pro February 2022 - Cover2
CE Pro February 2022 - 1
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CE Pro February 2022 - 3
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CE Pro February 2022 - Cover3
CE Pro February 2022 - Cover4
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