CE Pro February 2022 - 34

CE PROFILE
Atlanta Home Theater
on the website, watch one of our videos, see
our work, or hear the vintage fountains in the
courtyard in stereo with ambient music. As
you come through the front doors, you are
met the castle's treasure chest of candy and
an individual takes your coat and drink order.
The hooks are already in. Then during your
tour of the design center someone refreshes
your drink. "
" Our lavish approach really helps clients
The Blue Houdini room on
the terrace level is a dual
demonstration theater -
one static (as seen above)
and one in which a projection
screen descends from
the ceiling with blackout
shades for the windows.
planet, " operates. Its name speaks for itself
with blue-tinted windows, blue lighting and
a blue-glossed, stained concrete floor. The
room is a dual demonstration of two interworking
theater systems - one static and
another that descends from inside the ceiling
synchronized with the lowering of the blackout
shades.
Vala Prima: Translated as " man heart " in
" A showroom
is an
important
opportunity that
allows clients to
look under our
hood to confirm
we can deliver the
high quality that
we promise. "
-Scott Ross, AHT
high Valyrian (the language created for " Game
of Thrones " ), Vala Prima is the signature
theater and crown jewel topping out at just
over $800,000. It's best described by Jennifer
as " a plush gentlemen's club with over 17,000
watts of paralyzing power. " Scott says he has
no idea how loud the system can get because
even he, whose volume preferences exceeds
most, cannot endure it wide open.
Warehouse: The second story has a
3,500-square-foot warehouse with two
raised workstations, an employee shower,
an outdoor, two-story, 2,000-pound capacity
hydraulic cage-lift called Hauss and an
impressive supply of inventory.
Technology as a Seduction
All the custom details - from the giant
3D-printed themed theater entryways and
hand-crafted chandeliers to the custom
carved doors and chic room transitions -
enables the building to haunt, seduce and
close deals before the proposals are ever
seen. Jennifer says clients' reactions to the
showroom goes hand-in-hand with the company's
mission.
" Seduction is what we're doing, " she says
candidly. " It starts from the moment you click
34 | CE Pro February 2022
dream and imagine themselves in a home
having an elevated experience, " remarks Scott.
" Relaxing into the imagination is a key component
of our clients expanding their original
budgets and submitting to what they really
want. When they can see how precisely we
space each zip tie in our equipment racks, and
see how absolutely pristine the Control4 panels
are installed, how even in our restrooms the
plates and keypads are straight and perfect, it
helps them know who we are as a team.
" A showroom is an important opportunity
that allows clients to look under our hood to
confirm we can deliver the high quality that
we promise, " he continues. " They don't have
to wonder if we are still going to be around
tomorrow or if our team members care. They
don't have to wonder if a subcontractor is going
to walk off the job with all their passwords
or if they are paying higher labor while the
company trains subs on their dime. Seduction
achieved. Fear diminished. Inspiration
open and running. A showroom is everything
and separates the short-term runs from the
serious players. "
Atlanta Home Theater installed a system
for a winery that wanted to play music to its
grapes through high-quality speakers. From
that experience, the winemaker keeps AHT
stocked in red and white blends. For the
grand opening of Swaybranch Castle and for
AHT's 20th anniversary, the winery designed
a special label featuring the company's Vala
Prima signature theater. Over 1,500 bottles
were distributed to guests.
The grand opening of Swaybranch Castle
was hands down the most exciting event
in AHT history. With over 1,000 guests, it
was a concentration of AHT clients, Fortune
500 CEOs and VPs, celebrities, exotic car
manufacturers and vehicles, pro athletes,
enthusiasts, family and friends, AV manufacturers
and reps, builders, architects, artists
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CE Pro February 2022

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