CE Pro February 2023 - 26

CE PROFILE
Hi Solutions
ming, and purchasing will be huge benefits
to us and our clients as we move forward.
I am excited to join John, Michael and the
rest of the Hi team, " adds Wohl.
Unify founder and president Darrin MedThe
flexibility of Hi Solutions'
offerings enables
the company to target
a wider market with
affordable solutions while
also serving the high-end
luxury space.
sition " rollup " program, a cornerstone of its
strategy to become a national provider of
technology solutions for home users and
enterprise customers.
" We built Booyah to provide clients with
the smartest and best home and work technologies
to improve their lives and help to
deliver the future, " comments Ben Marlow,
former owner of Booyah who now runs the
Philadelphia-area location. " Joining Hi helps
me satisfy both objectives for my clients, my
team, and my purpose. Hi is the first company
I have found that could help accelerate
our mission. I am extremely excited to join
the team and develop tomorrow. "
" Media Design Associates was founded
on the belief that by integrating technology
we enhance our clients' lifestyles, " states
Michael Wohl, former MDA owner and now
playing an active role in Hi Solutions acquisition
strategy. " By joining Hi Solutions, I
now have the ability to work with a talented
and growing team to scale what we do locally
to a broader, national level. Hi Solutions
offers integrators a great opportunity
to lead the market in providing solutions to
millions of people in the EFH (Everything
from Home) era.
" More specifically, Hi offers integrators
the opportunity to be part of a larger entity
with resources they could never afford individually,
along with the ability to work on
and grow their businesses doing the things
they excel at, but without the mundane
parts that slow agility and the ability to
grow. Best practices, commonality of software,
centralizing system design, program26
| CE Pro February 2023
ley comments, " Since day one, we've been
focused on enhancing people's experience
at home. We've grown our presence, our offerings,
and our team by staying true to that
mission. I'm proud of what we've accomplished
as a private company, and now we're
ecstatic to enter a new chapter as part of
the Hi family, building on what we've established
in California and helping our new team
bring that commitment to citizens across the
country and eventually around the world. "
Following the acquisition, Medley, who
is a member of the Sonos advisory board,
joined the executive team of Hi Solutions
as its chief operating officer, where he is
focused on implementing core systems and
operating principles enabling Hi to integrate
acquired companies and scale the business.
Medley's business partner, Damien Klaas, has
also joined Hi in a senior management role,
focusing on the day-to-day management of
Unify's business operations.
Medley explains, " We're looking to acquire
an automation company or a home integrator
in every NFL City in the next 24 months.
It could be an AV company that just got
started and wants a growth opportunity
where we can help them with the administration,
management, and use of D-Tools. Or
it could be a high-end integrator like Michael
Wohl in South Florida, looking for both a
capital exit and to stay involved. We don't
make a lot of changes to a company like
Bravas. We are not going to tell an integrator
he has to stop using one control system
in favor or another because our solution is
product agnostic. "
Medley says Hi Solutions will almost be
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CE Pro February 2023

Table of Contents for the Digital Edition of CE Pro February 2023
