CE Pro January 2022 - 16

Wellscapes
HEALTHFUL LIGHTING | AIR | WATER | SOUNDS | ECOSYSTEMS
Spatial, Made Music Studio Collaborate
to Create Workplace Soundscapes
The sonic ambiences aim to increase
productivity by fostering an environment
of musical compositions, biophilic
sounds and other research-backed
audio elements. By Robert Archer
SPATIAL, an immersive audio
software platform, and Made
Music Studio, the global sonic
branding and design studio,
have announced a partnership
to create immersive
sonic experiences for any
environment, starting with a
series of workplace-focused
sonic ambiences.
The partnership will
combine Spatial's software
platform with Made Music
Studio's creative audio, and
according to the companies,
they will seek to redefine the
human experience of sound
in the workplace.
" As leading companies
are rearchitecting the
full lifecycle of work and
rethinking the purpose of
the modern campus with
their employees, immersive
work design is coming to the
forefront, " says Calin Pacurariu,
co-founder and CEO of
Spatial.
" We're thrilled to be working
with the brilliant immersive
audio designers at Made
Music Studio to enhance
the employee experience
16 | CE Pro January 2022
throughout the day. Hybrid
work models inherently consider
the unique strength of
each workplace to maximize
creativity, teamwork and
performance and our partnership
delivers soundscape
enhanced environments
in an easily scalable and
customizable manner on the
real-time interactive Spatial
platform. "
Made Music Studio's
originally composed soundscapes,
orchestrated and
deployed through Spatial,
integrate compositions,
biophilic sounds and other
research-backed elements.
A convergence of art and
science, Made Music Studio's
work in ambiences has been
shown in testing to quantifiably
improve our emotional
relationship to spaces and
places. The result is next-level
spatialized sound design
that is immersive and interactive,
customized to reduce
anxiety, increase productivity
or evoke states of calm, according
to the company.
The first series of soundThree
initial soundscapes are designed to generate " Focus, "
" Energizing " and " Welcome " environments.
scapes Made Music Studio
created on the Spatial platform
premiered in November
as part of NYCXDesign. The
soundscapes include:
Focus ambience: for use in
coworking spaces or other
quieter spaces that are
used for focused productivity;
inspiring relaxation
and intimacy while reducing
distractions.
Energizing ambience:
for use in high-energy
communal spaces and
high-traffic areas (e.g.,
dining, recreation areas,
hallways); inspiring optimism
and motivation.
Welcome ambience: for
use in lobbies & entry
points to offices & corporate
spaces; inspiring
warmth and interconnectedness.
Made
Music Studio says its
research demonstrates that
an office's sonic environment
matters. Well-crafted music
and sound can move individuals
into a state of relaxed
productivity that is 16% more
calming and 13% more pleasant
on average than a typical
office ambience condition.
" How and where audio
is deployed and designed
can significantly impact our
experiences. We know that
there is an 86% correlation
between one's reaction
to sound and their subconscious
desire to return
to that space, " comments
Lauren McGuire, president of
Made Music Studio.
" As we think about what it
means to re-enter our offices,
shopping malls, airports,
and hotels, we can reimagine
how we design these spaces
... This technology opens up
a whole new world for sonic
design in spaces. "
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CE Pro January 2022

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