CE Pro January 2022 - 37

tronics' award for best product in the category, and its Laser
TVs have provided one turnkey way for dealers to deliver
big-screen UST entertainment.
Technology Progress Impresses Experts
Dustal, who participated in the Value Electronics event,
affirmed Zohn's enthusiasm, mentioning that he even double-checked
the color measurements he had taken because
of how well the products measured.
Silver recalled participating in a similar UST product
shootout in Asia shortly prior to the pandemic, and the renowned
video expert is excited about the potential. " I gotta
tell you, the progress in two years in the product category
has been impressive, " he said. " The manufacturers have
made strides. "
In addition to the performance these new-age UST
projectors are delivering to homeowners, another important
element of these products is the value proposition
they provide. Many of these solutions, such as the Hisense
offering, come as pre-bundled systems with a companion
projection screen.
Manufacturers are often providing users a choice
between 100- and 120-inch screens, and several of the
manufacturers are bundling ambient light rejecting (ALR)
screen material screens with their UST projectors to
allow integrators to install these systems in a range of
room environments without compromising too much
picture quality.
Underscoring the bottom line of these value-minded
products, most of these UST bundles carry MSRPs that
range from $5,000 to $10,000. For comparison's sake, LED
televisions that are 100 inches or larger still carry much
more premium pricing.
Moreover, from an integrator perspective, these products
can be much easier to install into existing home environments.
They don't have the bulk, size or weight of expensive
large-screen TVs. Plus, due to UST products' increasingly
using laser light engines, homeowners can invest in systems
and have years of maintenance-free, big-screen home theater
without sacrificing performance.
Hisense is among the brands supporting integrators with a
UST soltuion. The company recently was recognized for it
quality and value during the 2021 Value Electronics displays
shootout.
cepro.com
January 2022 CE Pro | 37

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CE Pro January 2022

Table of Contents for the Digital Edition of CE Pro January 2022

CE Pro January 2022 - Intro
CE Pro January 2022 - Cover1
CE Pro January 2022 - Cover2
CE Pro January 2022 - 1
CE Pro January 2022 - 2
CE Pro January 2022 - 3
CE Pro January 2022 - 4
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CE Pro January 2022 - Cover3
CE Pro January 2022 - Cover4
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