CE Pro January 2022 - 48

TECHNOLOGIES | Gaming
Use Immersive
Audio to
Compete in
Gaming Market
Sonic enhancements can benefit gamers and integrators
alike as surround-sound systems, headset upgrades offer
attractive sales in exploding market sector.
By Andrew Nichols
IT'S NO SECRET that
the gaming market has
absolutely exploded over the
past decade. In 2020, gamers
spent a record $56.9 billion
in the United States alone, a
whopping 27% increase from
the year before, according to
market research firm The
NPD Group. While this
market has been tapped by
display manufacturers and to
some extent premium
networking companies, the
high-end audio industry has
largely left this sleeping giant
alone, but now is the perfect
time to rattle its cage.
The introduction of the
next-generation of home
video game consoles has put
integrators in a privileged
position to expand into a
new and exciting market
with very little associated
overhead. In the past, many
integrators adding a gaming
48 | CE Pro january 2022
system into a home theater
took on the mentality that
they'd only profit a small
amount from the sale of the
console and maybe upsell
the client on a few nice-tohave
upgrades like a beefier
router or a comfortable gaming
chair.
Now that gamers have
HDMI 2.1 baked into their
consoles and the ability to
play games in 4K at 120fps,
installers should really be
looking at the home theater
and audio options available
to gamers.
The best part? Most of
these audio solutions are
already things integrators are
likely to be installing for use
in high-end home theaters or
" man caves. "
Rob Jones, self-proclaimed
gamer and CTO of Enclave
Audio, says integrators
should really be thinking of
the gaming audio market as
an opportunity to expand
the role of residential integrators,
all while using the
technology in which they're
already well-versed.
" I think the gaming
market is a good opportunity
for integrators because
it's adjacent to what they
already know like the back of
their hand. With the recent
release of the new systems,
this booming market is an
opportunity for integrators
to tap, " says Jones.
" Creating the ideal environment
for gamers goes
beyond the single aspect
of gaming, it's about enhancing
the overall in-home
entertainment experience.
Upgrading the game room,
living room, or home theater
for gaming purposes will also
improve the movie watching,
music, live sports, and
Now that gamers have
HDMI 2.1 baked into their
consoles and the ability
to play games in 4K at
120fps, integrators should
be looking more closely
at the home theater and
audio options available to
deploy for their gaming
clients.
streaming experience for
homeowners. "
Why Integrators Can
Leverage Audio in
Gaming
If there is one thing virtually
all gamers value, it's sound.
Anyone who has played
" Halo, " " Hunt: Showdown "
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CE Pro January 2022

Table of Contents for the Digital Edition of CE Pro January 2022

CE Pro January 2022 - Intro
CE Pro January 2022 - Cover1
CE Pro January 2022 - Cover2
CE Pro January 2022 - 1
CE Pro January 2022 - 2
CE Pro January 2022 - 3
CE Pro January 2022 - 4
CE Pro January 2022 - 5
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CE Pro January 2022 - Cover3
CE Pro January 2022 - Cover4
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