CE Pro January 2023 - 14

Audio+Video
DISPLAYS | COMPONENTS | FURNISHINGS | ENTERTAINMENT | SERVICES
'Ultimate Immersive
Audio' Demo
Wows Crowds
at CEDIA Expo
Built by Officina Acustica, the Trinnov
11.12.6 Dolby Atmos theater room
incorporated McIntosh, Sonus faber
audio system with Barco, Kaleidescape,
madVR Labs on video side.
By Arlen Schweiger
EVERYTHING'S BIGGER in
Texas, they say, and apparently
Trinnov Audio took
that as a challenge when
it came to pulling together
perhaps the biggest home
theater demo at CEDIA
Expo 2022. The high-performance
AV company was
anchoring the " ultimate
immersive audio demo " in
its booth at the Kay Bailey
Hutchison Convention
Center in Dallas for this
year's show, and attendees
who waited in the long line
were not disappointed.
The booth at CEDIA
Expo Sept. 29-October
1 featured a whopping
11.12.6-channel Dolby
Atmos home theater stage
with Kaleidescape, Barco,
McIntosh, Sonus faber,
Seymour-Screen Excellence,
madVR Labs, AudioQuest
and Officina Acustica.
Driving the seat-shaking
demo, which included
14 | CE Pro January 2023
scenes from Top Gun:
Maverick, The Greatest
Showman and Dune, is Trinnov's
Altitude32 processor
handling the decoding and
calibration of the Dolby
Atmos configuration, for
which it can work with up
to 34 channels.
" When I started the
company 20 years ago,
this is more or less what I
had in mind for the future
of sound, and we've been
really active and a pioneer
in advancing the sound
technology, " says Arnaud
Labourie, CEO, Trinnov Audio.
" What you can see -
or what you don't see - in
this room is a combination
of a lot of technology.
Combining the best complement
- so best loudspeaker,
best processing,
best science processing,
best source - we achieve
the best possible experience.
That's the goal of this
Key personnel representing the participating 'Ultimate
Immersive Audio Demo' exhibitors including Trinnov Audio,
McIntosh Group and Kaleidescape, stand in front of the AV
rack wall outside their demo room at CEDIA Expo.
demonstration. "
Labourie adds that they
were able to build all of it
in a mere day-and-a-half,
despite some logistics
problems. It gives an idea
what integrators can be
capable of, especially if
they work with a company
like Officina Acustica. The
European-based company
specializes in its holistic
approach to room build
designs, because the room
itself is an important and
often overlooked piece of
the puzzle.
" We built what is the
single most important
component - sorry [AV]
guys - of the whole thing,
which is the room itself.
Our philosophy is start with
the room, " says Officina
Acustica's Peter Aylett, who
was honored as a CEDIA
Fellow during CEDIA Expo
2022.
" If you use the 'food in a
restaurant' analogy, you go
the restaurant because of
the chef, not because of the
raw ingredients. However,
great chefs need the best
raw ingredients, so that's
where these guys come in.
If you have the best raw
ingredients and give them
to a terrible chef, you end
up with a terrible meal ... so
what we do as a company
is put everything together
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CE Pro January 2023

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