CE Pro January 2023 - 39
Trend #2
ATSC 3.0/NextGen TV
Gives OTA an Overhaul
ATSC 3.0, or NextGen TV, is a growing state-of-the-art, over the air (OTA)
broadcast TV format that offers features such as Atmos and 4K with HDR
support. By Robert Archer
THROUGH THE
many years that
Americans have enjoyed
television, the one constant
for viewers has been
over-the-air (OTA) TV.
Sure, the mechanisms for
TV content have evolved
through the years. It started
with rabbit-ear antennas on
the top of the console TV,
then evolved to the aerial
antenna on the rooftop.
Later, there was the introduction
of cable, then satellite,
and now a seemingly
endless array of streaming
services. But with all these
choices, OTA still remains a
popular solution for millions
of people.
Keeping pace with the
technologies available from
entertainment solutions
such as the streaming
services, Pearl TV, a consortium
of U.S. broadcast
companies, has introduced
its NextGen TV (ATSC 3.0)
format.
NextGen TV Delivers
Modern Entertainment
Taking OTA broadcasts to a
higher level of performance,
NextGen TV builds upon
the HD video and Dolby
cepro.com
NEXTGEN TV transforms free broadcast content into an interactive opportunity to engage
with shows, news, sports and live events with access to deep dives, bonus content and more.
Digital capabilities of the
current generation of OTA
broadcasts by providing features
such as Dolby Atmos
object-based immersive
audio, as well as a 4K video
resolution with high dynamic
range (HDR).
Because ATSC 3.0 or
NextGen TV is an OTA
format, Anne Schelle,
managing director of Pearl
TV, points out the platform
offers consumers a range of
advantages when compared
to content that's available
from cable or streaming.
" It's free, and over the
year services are increasing
with consumers ... consumers
are self-bundling their
own experiences. They
are looking at OTA service
with a few of their favorite
streaming platforms, " she
points out. " It's a great
way for consumers to get
a very high value of local
news and information, plus
live events, such as sporting
events and live special
programming. "
Another aspect of ATSC
3.0/NextGen TV besides
its higher resolution and
immersive audio capabilities
that could appeal to
many users, is its enhanced
services. NextGen TV notes
the platform's enhanced
services offers users interactive
options to support
content that includes TV
shows, sports, news and
other live events. Schelle
says the specifics of these
options may vary from market
to market, but regardless
of the features offered
to the various markets, users
can customize NextGen
January 2023 CE Pro | 39
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CE Pro January 2023
Table of Contents for the Digital Edition of CE Pro January 2023
CE Pro January 2023 - Intro
CE Pro January 2023 - Cover1
CE Pro January 2023 - Cover2
CE Pro January 2023 - 1
CE Pro January 2023 - 2
CE Pro January 2023 - 3
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CE Pro January 2023 - Cover3
CE Pro January 2023 - Cover4
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