CE Pro July 2021 - 54

WELLNESS TECHNOLOGY
A recent Ogilvy Wellness Gap study dubbed the hype as
" wellness washing " and noted that 53% of consumers have
trouble telling the difference between real and fake wellness
claims. That developing skepticism could be the reason integrators
aren't deploying wellness tech as rapidly as they had
anticipated during the pandemic.
Who Wants Wellness?
One interesting aspect of the seemingly ubiquitous nature
of wellness is that integrators still report their clients and
trade partners are seemingly unaware of how technology can
provide wellness solutions. According to the CE Pro study,
awareness levels of the benefits of wellness tech have not
substantially increased over the past year.
Exactly two out of every three integrators say the builders,
architects and designers they work with, along with
their end-user clients, are only " slightly familiar " with the
benefits of wellness technology. Moreover, 65% of integrators
say they have " never " or only " infrequently " are able to
expand the revenue of a project by adding a wellness-tech
feature or amenity.
On the positive side, one-in-four integrators say their
clients are well versed in wellness-related technology benefits,
and only 9% have said their clients are simply not interested in
wellness tech solutions at all.
1
Never
Heard of It
Familiarity with Wellness Terms, Concepts, Entities
Circadian/Human-centric lighting (HCL)
EPA Indoor airPLUS designation
WELL Building Institute
WELL Certification
Biophilia and biophilic design
Certified Aging in Place Specialist (CAPS)
Living in Place Institute
Delos DARWIN
2
3
4
5
Very Well
Versed
In general, the wellness-centric organizations and platforms
are not doing a good job raising awareness among integrators.
Indeed, the overall familiarity with wellness-related
terms fell across the board. With the exception of circadian
rhythm lighting, none of these organizations or concepts is
known by more than half of CE pros.
Among the key
wellness elements
for integrators is
control of natural
light. Added features
like natural greenery
can complement a
wellness space.
54 | CE Pro July 2021
cepro.com
BRANDON SHIGETA

http://www.cepro.com

CE Pro July 2021

Table of Contents for the Digital Edition of CE Pro July 2021

CE Pro July 2021 - Presentation
CE Pro July 2021 - Cover1
CE Pro July 2021 - Cover2
CE Pro July 2021 - 1
CE Pro July 2021 - 2
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