CE Pro July 2022 - 24

CE PROFILE | Audio Breakthroughs
Breaking Through
THE CUSTOM
ELECTRONICS
CROWD
Diversification
drives business
and 47 years
of longevity
for New Yorkbased
CE Pro 100
integrator Audio
Breakthroughs,
which has
overcome
obstacles and
evolved to
earn staying
power. By Lisa
Montgomery
CATERING TO A MARKET of hi-fi
enthusiasts is vastly different than
targeting an audience of clients who are
looking for the creature comforts of a
complete home automation system. The
same can be said for selling home tech
products retail versus custom design and
installation. They are usually different
animals in terms of approach, client
expectations, and design, installation, and
service, but not at Audio Breakthroughs in
Manhasset, N.Y.
" We combine the audio/visual experience
with the best of custom installation and
design, " says Bruce Clark, founder and owner/
president of the 47-year-old company, which
was No. 53 in the 2022 CE Pro 100.
Now throw in basic TV mounting, sprinkle
in a few soundbar installations, and top it off
with wireless whole-house audio and you've
got what some would consider a precarious
mix of business initiatives. It's a level of diversification
uncommon to the home systems
integration community, yet for Audio Breakthroughs,
covering every base imaginable is a
key ingredient of its success.
It's kept the business operating through
some very " dark times, " says Bruce. " The
store closings in 1989, the recession of 2008,
and today's pandemic could have had cata24
| CE Pro July 2022
strophic results. But we were able to survive
them all, lay off no one, keep our existing
customers happy, and capitalize on trends
shaping the market. "
Hi-Fi Roots Cultivate
New Business Opportunities
Audio Breakthroughs' story is much different
now than it was in 1975 when Bruce began
business as a two-man retail shop. At that
time, hi-fi was big. Listening to music was
the main mode of home entertainment, and
tube TVs were just starting to take off. It
was an opportune time, Bruce surmised, to
launch a career devoted to helping people
enjoy a two-channel listening experience in
their own homes. " Music was my passion and
hi-fi my hobby, " he says, " so why not build a
business around it? "
He and his then business partner would
leave no stone unturned, stocking, displaying,
inspiring, advising and selling components
to customers from a storefront that
welcomed visitors to stay awhile and test
gear. Alongside fellow hi-fi enthusiasts, Bruce
demoed equipment and discussed at length
the virtues of turntables and tube amplifiers.
" There were nights I stayed very late
because someone would want to talk music
and listen to the cutting-edge product of the
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CE Pro July 2022

Table of Contents for the Digital Edition of CE Pro July 2022

CE Pro July 2022 - Intro
CE Pro July 2022 - Cover1
CE Pro July 2022 - Cover2
CE Pro July 2022 - 1
CE Pro July 2022 - 2
CE Pro July 2022 - 3
CE Pro July 2022 - 4
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CE Pro July 2022 - Cover3
CE Pro July 2022 - Cover4
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