CE Pro July 2022 - 30

HIDDEN TECH & DESIGN
BEFORE
AFTER
Technology vs. Design:
JUGGLING THE
ULTIMATE BATTLE
Research finds 86% of dealers are asked to hide technology on
their projects, while 96% say industrial design of products is vital.
by Jason Knott
TO HIDE OR NOT TO HIDE? That is the question. Some
homeowners want to show off the beauty of technology
and how the products can enhance or complement the design
of the home. Other clients want the technology to blend into
the home d├ęcor or don't want to see the technology at all.
Indeed, the conundrum can be as vexing as the troubles faced
by Shakespeare's Hamlet.
This common situation is what prompted the first-ever CE
Pro Hidden Technology & Design Deep Dive Survey with the
goal of trying to determine how prevalent the requests are
for " invisible " technology while examining various solutions integrators
have developed, both in terms of installation and in how
they discuss the issue with their customers. The data shows
that it is not necessarily a foregone conclusion that customers
do not want to see the technology.
30 | CE Pro July 2022
Shalom Illouz, president of Powerfull Systems Inc. in Los
Angeles, is one integrator who consistently experiences requests
to hide the technology. So much so that Illouz created
a company called See-Less Solutions about five years ago
specifically aimed at hiding various devices such as keypads,
wireless access points and tape lighting.
" When we get our projects published in Architectural Digest
and other publications, a lot of times they photoshop the technology
out of the images, " remarks Illouz. " They want to focus
on the aesthetic of the space. Even though the technology is
there, they make that disappear. "
Illouz points out that it is vital that integrators do not
diminish the performance of the products they install by going
to lengths to make them " disappear. " Hiding speakers behind
surfaces so the sound is not of sufficient quality or concealing
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CE Pro July 2022

Table of Contents for the Digital Edition of CE Pro July 2022

CE Pro July 2022 - Intro
CE Pro July 2022 - Cover1
CE Pro July 2022 - Cover2
CE Pro July 2022 - 1
CE Pro July 2022 - 2
CE Pro July 2022 - 3
CE Pro July 2022 - 4
CE Pro July 2022 - 5
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CE Pro July 2022 - 7
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CE Pro July 2022 - 19
CE Pro July 2022 - 20
CE Pro July 2022 - 21
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CE Pro July 2022 - 63
CE Pro July 2022 - 64
CE Pro July 2022 - Cover3
CE Pro July 2022 - Cover4
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