CE Pro June 2021 - 28
CE PRO 100 | Brand Analysis
Follow the LEADERS
CE Pro 100 integrators stay ahead of the curve by adapting to trends, growing
through acquisition, implementing new tech, etc. The CE Pro 100 Brand Analysis
reflects a supplier segment that did much of the same to not only keep the
industry afloat but thrive amid the pandemic. By Arlen Schweiger & Robert Archer
AS CE PRO COVERED LAST MONTH in our annual
CE Pro 100 issue, the biggest integrators in the custom
industry still managed to thrive in 2020 but faced a truly
roller-coaster year. The pandemic put a temporary halt to
residential business last spring, but thereafter many perennial
members of the CE Pro 100 stayed busy nonstop upgrading
home networks, home entertainment, home offices and more.
So what impact did that make on the CE Pro 100 Brand Analysis rankings that serves as our complementary research piece
based on the number-crunching that comes from asking integrators to name their top suppliers as part of the qualification form?
As usual, the information comes only from a fraction of the
custom industry, but it's a chunk that's very reflective of the
whole. These successful dealers may have found (but are still
honing) sound business models; rely on experience and experimentation with cutting-edge technologies; engage from small
to large in both scale and volume on projects; plus much more.
And just like there are familiar names of all sizes comprising
the annual CE Pro 100, plus newcomers who are working to
make their name bigger, the same can apply to their supplier
preferences too. The suppliers faced a rocky 2020, but the
leading brands remain familiar for the same reasons integrators
succeed - they strengthen, adapt, pivot and find other ways
to stay ahead.
You can find all of the category leaders and " Bullet Brands "
- those that have made notable gains within a category - to
see where your favorites landed this year. As some companies
made acquisitions or introduced products to address new
categories, you'll notice extended reach or greater market
share by some of these familiar brand leaders you've followed
for years ... Sound United adding Bowers & Wilkins, SnapAV
acquiring more distributors, Samsung unveiling an outdoor TV,
Crestron collaborating on a residential unified communications
solution, etc.
Meanwhile, the Brand Analysis also reflects upstart companies
and emerging categories that will be interesting to keep tracking.
While home theater and home networking received much attention over the past year, so too have technologies such as health
& wellness, water detection and smart energy. Maybe you'll find
your next supplier or portfolio solution on the pages ahead.
28 | CE Pro June 2021
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CE Pro June 2021
Table of Contents for the Digital Edition of CE Pro June 2021
CE Pro June 2021 - Presentation
CE Pro June 2021 - Cover1
CE Pro June 2021 - Cover2
CE Pro June 2021 - 1
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CE Pro June 2021 - Cover3
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