CE PRO 100 | Brand Analysis AUDIO | VIDEO 4K Televisions/Displays Headphones Sony Sennheiser Sound United/ Bowers & Wilkins Bose Klipsch Sony Samsung LG Séura Planar 58% 52% 21% BULLET BRAND 93% 39% 31% 24% 22% 15% Sony has been slowly creeping toward the top of the headphones category for the past few years and in 2021 the company finally surpassed Sennheiser with the CE Pro 100 dealers. Bowers & Wilkins, Bose and Klipsch maintain their respective statuses as " go-to " headphone companies for integrators. Multiroom AV Distribution SnapAV/ Control4 Sonos SnapAV/ Binary MoIP Crestron 89% The television category remains for the most part status quo from the past few years. Sony retains its position as the most widely used brand followed closely by Samsung. LG stays strong thanks in part to its premium OLED products, while Séura with its mirror/bathroom TVs offers CE Pro 100 firms an innovative indoor option. (CE Pro has outdoor displays in a separate category.) Projectors Sony Epson JVC Barco Savant Digital Projection BULLET BRAND BULLET BRAND 90% 72% 71% 46% 38% 34% It seems that every other year Control4 and Sonos flip-flop to move into the Multiroom AV Distribution category's top brand position. This year Control4 is the category leader, with the remaining three brands unchanged in the order as the previous year. CinemaTech Acoustic Innovations Dynamat 25% 18% 18% Home theater was in high demand in 2020, and there were numerous ways and budgets CE Pro 100 dealers could deliver topnotch systems. Sony remains category leader, but Epson's variety of options and Barco's models on the higher end show how there is still room for projectors in dedicated theater spaces as well as increasingly more secondary rooms or even " wellness " areas with digital canvases. Projection Screens Acoustic Treatments SnapAV/ Episode 58% Kinetics Noise Control Screen Innovations SnapAV/ Dragonfly Stewart Filmscreen Da-Lite Draper 51% 49% 29% 20% BULLET BRAND 33% 23% 21% 17% 15% The growth of the acoustical treatment category may be slowing down a bit after making more inroads with the CE Pro 100. SnapAV/Episode and CinemaTech remain the leaders; Dynamat and Kinetics Noise Control slide back slightly, while Acoustic Innovations adds dealers in the 2021 numbers. 73% Screen Innovations surpassed the 70-dealer plateau in this category by adding a handful in 2020 as homeowners clamored for bigger and better home theaters while homebound amid the pandemic. Meanwhile, SnapAV's influence can be seen in the projection category as its Dragonfly screens overtake Stewart Filmscreen in the No. 2 slot. 36 | CE Pro June 2021 cepro.com C2106 pp28-54 Brand Analysis.indd 36 5/11/21 2:20 PMhttp://www.cepro.com