CE Pro June 2021 - 40

CE PRO 100 | Brand Analysis

VIDEO | NETWORKING/CONNECTIVITY

HDMI Cables
SnapAV/
Binary

AudioQuest

Satellite
Liberty AV
Solutions

Metra AV

Tributaries/
Clarus

35%

BULLET BRAND

AT&T/
DirecTV

25%

Dish

After chasing DirecTV for years and coming up one CE Pro 100
dealer shy of evening the numbers atop the Satellite category last
year, Dish vaulted into the leading position by picking up a few more
mentions while DirecTV dropped eight. Dish continues to support
channel initiatives; last year it launched Gallery by Dish scapes,
bringing nature scenes and fine art to customers.

65%

42%

17%

15%

10%

The HDMI category is extremely competitive with SnapAV's Binary brand the established category leader. This year, however, the
Binary brand falls back to the pack a little bit, while AudioQuest
adds several dealers. Similar to the Fiber-Optic category, Liberty
AV and Metra AV follow suit as top-five stalwarts.

Blu-ray/UHD Players
Sony

Kaleidescape

McIntosh

Sound
United/
Denon

Yamaha

Video Distribution/Switchers/Extenders
SnapAV/
Control4

SnapAV/
Binary

Atlona

Crestron

AVPro
Edge

61%

52%

39%

36%

33%

SnapAV has a clear grasp atop the category with its Control4
and Binary brands. After earning a " Bullet Brand " designation last
year, AVPro Edge held on to its No. 5 position and same amount
of CE Pro 100 dealers. Atlona and Crestron have perennially been
on this leaders' list.

Home Networks
88%

18%

11%

Outdoor Video
Séura

Samsung

Sony

Planar

BULLET BRAND

83%

56%

45%

11%

Access
Networks

SnapAV/
Control4/
Pakedge

Ruckus

Legrand/
Luxul

71%

45%

39%

37%

32%

The rankings and relative numbers from the past few years
remain mostly unchanged. It's clear that integrators are selling
both 1080p Blu-ray players and Ultra Blu-ray disc players. Sony
maintains a stronghold, while the presence of Kaleidescape and
McIntosh underscores consumers' demand for high-performance systems.

SnapAV/
SunBriteTV

SnapAV/
Araknis

For years, the Outdoor Video category has been the domain of
SunBriteTV and Séura for their weatherized high-quality options.
Dealers have installed indoor sets in the past, including covering
with special weatherproof enclosures, but last year Samsung
introduced The Terrace to fully embrace the category ... and pick
up a whopping 38 more CE Pro 100 dealers.

SnapAV's Araknis brand remains the leading product line in what
was arguably the most important category in the custom installation world during 2020: networking. Overtaking Control4's
Pakedge brand is Access Networks. It should be noted that every
company in the top five except for Access Networks had fewer
CE Pro 100 dealer mentions compared with the previous year.

Fiber-Optic Cabling
SnapAV/
Binary/
Wirepath

Cleerline

AudioQuest

Liberty AV
Solutions

Metra AV

63%

42%

29%

24%

13%

With increasing demands for bandwidth in categories like networking and AV, it's no surprise the Fiber-Optic Cabling category
is benefitting. Leading the category through the popularity of its
Binary and Wirepath brands is SnapAV. Cleerline and AudioQuest
remain popular brands just behind, while Liberty AV Solutions and
newly rebranded Metra AV round out the top five.

40 | CE Pro June 2021 cepro.com

C2106 pp28-54 Brand Analysis.indd 40

5/11/21 2:20 PM

http://www.cepro.com

CE Pro June 2021

Table of Contents for the Digital Edition of CE Pro June 2021