CE Pro June 2021 - 44
CE PRO 100 | Brand Analysis
CONTROL & AUTOMATION
Lighting Control
Lutron
HVAC Energy Smart Management
SnapAV/
Control4
Crestron
Savant
Lutron/
Ketra
73%
32%
23%
21%
SnapAV/
Control4
Google
Nest
Lutron
Savant
Crestron
63%
43%
31%
29%
28%
BULLET BRAND
96%
Lutron has always been the dominant manufacturer in the Lighting Control category and in 2021 the veteran company increased
its dominance. Moreover, its Ivalo and Ketra brands have become
" go-to " solutions for integrators too as the category complements the industry's increasing adoption of lighting fixtures.
In a highly competitively category with a number of respected
brands tightly grouped together, Control4 for the second year in
a row is the leader. Just beyond the top five are Alarm.com and
Aprilaire.
Universal Remotes/Tablets
Voice Control
SnapAV/
Control4
Apple/iPad
URC
Crestron
Savant
61%
46%
36%
33%
Amazon
Google
Apple
Josh.ai
Savant
82%
41%
35%
29%
13%
BULLET BRAND
74%
The familiar names maintain their order in this category, but
SnapAV / Control4 has widened the gap. The company had six
more dealers in its CE Pro 100 totals this year, while two fewer
mentioned Apple. URC, Crestron and Savant stayed steady in
their numbers.
Motorized Window Treatments
Lutron
75%
Screen
Innovations
Hunter
Douglas
BULLET BRAND
BULLET BRAND
35%
31%
Legrand/
Qmotion
Crestron
There's no question more consumers are relying on voice control
these days; or at least more CE Pro 100 companies are installing
systems that support voice control capabilities as the overall
numbers in this category keep surging. Good news for the CEDIA
channel as Josh.ai picks up four more names this year, while Google and Apple both earn several more mentions as well.
Landscape Lighting
Coastal
Source
Lutron
Colorbeam
Holm
Amazon
Ring
19%
15%
8%
6%
BULLET BRAND
27%
25%
Lutron is a dominant brand, while fighting for market share right
behind are the surging brands Screen Innovations and Hunter
Douglas. Both brands continue to climb the charts receiving " Bullet Brand " distinction for the second year in a row, while Qmotion
and Crestron remain as constants within the five brands.
44%
Now in its second year of tracking by CE Pro, clearly more CE Pro
100 dealers are seeing the benefits of adding Landscape Lighting
to their portfolios. For the second consecutive year the top four
companies remain the same, with Coastal Source in particular
continuing to generate buzz around the category.
44 | CE Pro June 2021 cepro.com
C2106 pp28-54 Brand Analysis.indd 44
5/11/21 2:20 PM
http://www.Alarm.com
http://www.Josh.ai
http://www.Josh.ai
http://www.cepro.com
CE Pro June 2021
Table of Contents for the Digital Edition of CE Pro June 2021
CE Pro June 2021 - Presentation
CE Pro June 2021 - Cover1
CE Pro June 2021 - Cover2
CE Pro June 2021 - 1
CE Pro June 2021 - 2
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CE Pro June 2021 - Cover3
CE Pro June 2021 - Cover4
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