CE Pro June 2021 - 44

CE PRO 100 | Brand Analysis
CONTROL & AUTOMATION

Lighting Control
Lutron

HVAC Energy Smart Management

SnapAV/
Control4

Crestron

Savant

Lutron/
Ketra

73%

32%

23%

21%

SnapAV/
Control4

Google
Nest

Lutron

Savant

Crestron

63%

43%

31%

29%

28%

BULLET BRAND

96%

Lutron has always been the dominant manufacturer in the Lighting Control category and in 2021 the veteran company increased
its dominance. Moreover, its Ivalo and Ketra brands have become
" go-to " solutions for integrators too as the category complements the industry's increasing adoption of lighting fixtures.

In a highly competitively category with a number of respected
brands tightly grouped together, Control4 for the second year in
a row is the leader. Just beyond the top five are Alarm.com and
Aprilaire.

Universal Remotes/Tablets

Voice Control

SnapAV/
Control4

Apple/iPad

URC

Crestron

Savant

61%

46%

36%

33%

Amazon

Google

Apple

Josh.ai

Savant

82%

41%

35%

29%

13%

BULLET BRAND

74%

The familiar names maintain their order in this category, but
SnapAV / Control4 has widened the gap. The company had six
more dealers in its CE Pro 100 totals this year, while two fewer
mentioned Apple. URC, Crestron and Savant stayed steady in
their numbers.

Motorized Window Treatments
Lutron

75%

Screen
Innovations

Hunter
Douglas

BULLET BRAND

BULLET BRAND

35%

31%

Legrand/
Qmotion

Crestron

There's no question more consumers are relying on voice control
these days; or at least more CE Pro 100 companies are installing
systems that support voice control capabilities as the overall
numbers in this category keep surging. Good news for the CEDIA
channel as Josh.ai picks up four more names this year, while Google and Apple both earn several more mentions as well.

Landscape Lighting
Coastal
Source

Lutron

Colorbeam

Holm

Amazon
Ring

19%

15%

8%

6%

BULLET BRAND

27%

25%

Lutron is a dominant brand, while fighting for market share right
behind are the surging brands Screen Innovations and Hunter
Douglas. Both brands continue to climb the charts receiving " Bullet Brand " distinction for the second year in a row, while Qmotion
and Crestron remain as constants within the five brands.

44%

Now in its second year of tracking by CE Pro, clearly more CE Pro
100 dealers are seeing the benefits of adding Landscape Lighting
to their portfolios. For the second consecutive year the top four
companies remain the same, with Coastal Source in particular
continuing to generate buzz around the category.

44  |  CE Pro June 2021	cepro.com

C2106 pp28-54 Brand Analysis.indd 44

5/11/21 2:20 PM


http://www.Alarm.com http://www.Josh.ai http://www.Josh.ai http://www.cepro.com

CE Pro June 2021

Table of Contents for the Digital Edition of CE Pro June 2021

CE Pro June 2021 - Presentation
CE Pro June 2021 - Cover1
CE Pro June 2021 - Cover2
CE Pro June 2021 - 1
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CE Pro June 2021 - Cover3
CE Pro June 2021 - Cover4
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