CE PRO 100 | Brand Analysis HOME ENHANCEMENTS Furniture Salamander Designs Lifts Fortress BDI CinemaTech Sanus 27% 24% 23% 20% Future Automation Nexus 21 Legrand/ Chief Auton Da-Lite Leon/ Media Décor 59% 52% 22% 17% 10% 10% BULLET BRAND 62% For the most part after some contraction a few years ago the furniture category has stabilized, but this year there is some movement. Salamander adds a half-dozen CE Pro 100 dealers to further cement its perennial status as the category's go-to brand. Falling from the top five brands is Cineak. Central Vacuum Seating Fortress CinemaTech Salamander Designs Acoustic Innovations Cineak 31% 28% 28% 15% 13% The Seating category has remained relatively unchanged in terms of which companies comprise the top five in the brand analysis every year. This time around Fortress holds a slight edge over CinemaTech and Salamander Designs in what has amounted to a three-horse race among top-tier brands here. Mounts SnapAV/ Strong 77% Legrand/ Chief 63% Future Automation and Nexus 21 have been pacing the lift category with their premium offerings for the CE Pro 100 dealers generally to hide technology, and that trend continues in 2021 by a substantial margin. Rounding out the top five brands are Chief, Auton, Da-Lite and Leon Speakers' Media Décor brand. Legrand/ Sanus 52% Future Automation 40% H-P Products/ Dirt Devil/ Vacuflo Beam Hide-AHose Broan/ NuTone 17% 15% 9% 9% The profit margin-laden Central Vacuum category continues to be paced by familiar names. H-P plus its Dirt Devil and Vacuflo brands edge Beam, which has been under Neura Air's ownership since 2018 following divestiture from Electrolux. Smart Major Appliances LG Samsung Sub-Zero Wolf Viking Bosch/ Thermador 4% 4% 4% 3% 2% 1% Peerless-AV 27% The Mounts category features the same five brands in the same order, mimicking the past several years. Both Chief and Sanus are former Milestone brands and now under the Legrand AV umbrella. The Smart Major Appliances category is a burgeoning one that CE Pro recently added to this list. Big names grab the CE Pro 100 market share, as LG and Samsung, for instance, have been at the forefront of bringing connected appliances especially for kitchen and laundry into smart home ecosystems. Bosch/Thermador is in the BSH Home Connect ecosystem. 50 | CE Pro June 2021 cepro.com C2106 pp28-54 Brand Analysis.indd 50 5/11/21 2:20 PMhttp://www.cepro.com