CE Pro June 2021 - 56

HOME THEATER

Home Theater's
Big Comeback

Spurred by a home entertainment demand surge during the
pandemic, the average integrator installed 5 dedicated cinema
rooms at $28,227 apiece, and 6 multipurpose home theater areas
at $17,312 each over the past 12 months. by Jason Knott

AFTER THE NOVELTY of doing jigsaw puzzles wore
out, millions of U.S. households found themselves
stuck at home during the COVID-19 pandemic with limited
ways to entertain themselves. And the custom electronics
industry came to the rescue.
According to the 2021 CE Pro Home Theater Deep Dive
Study, custom integrators installed an impressive median of 11
home theaters each over the past 12 months. Those 11 home
theater projects included five dedicated private cinemas
rooms, along with six home theaters in multipurpose rooms,
such as dens/family rooms, living rooms and great rooms.
CE Pro is using the same definition for " home theater " used
by both the Consumer Technology Association and the National Association of Home Builders in their annual joint State

of the Builder Technology Market Study, which is a " minimum
42-inch display with surround sound. "
You could certainly argue that from both a mental and emotional well-being standpoint, the ability of integrators to install
home theaters/entertainment systems for their house-bound
clients was more valuable than the deployment of home networks for clients' Work From Home and Learn From Home necessities. Perhaps for the first time ever, the desire for a home
theater was not merely a luxury amenity sought after only by
the wealthy and the elite, but a fundamental imperative that
helped consumers maintain some semblance of sanity in an
insane situation. And that thirst for home entertainment was
further assisted by the available income that many consumers
suddenly had as they could no longer spend money on travel

56  |  CE Pro June 2021	cepro.com

C2106 pp56-80 Home Theater DD.indd 56

5/11/21 2:48 PM



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CE Pro June 2021

Table of Contents for the Digital Edition of CE Pro June 2021

CE Pro June 2021 - Presentation
CE Pro June 2021 - Cover1
CE Pro June 2021 - Cover2
CE Pro June 2021 - 1
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