CE Pro June 2021 - 60

HOME THEATER
opportunity to sell and install dozens of home theater systems.
According to the data, one in 10 integrators performed more
than 31 multipurpose home theater installations over the past
12 months.
Comparatively and almost equally as strong, 8% said they
installed 31+ dedicated private cinemas, which could include
basement theaters in addition to dedicated areas on the
ground floor or even second story of a home. Only 15% of integrators said they did not install a single home theater of any
type over the past year.
Home Theater Gear Gets Diverse
As every integrator knows, a home theater is not simply a TV,
speakers and some wire and cable. The number of product
categories that integrators incorporate into a home theater
is highly diverse, which is what makes the category such a
compelling one.
From the audio standpoint, it is not surprising that the
median number of loudspeakers in a dedicated-room home
theater is seven, while the median number is a multipurpose
room is five. In a private cinema, the seven speakers likely are
for the left/center/right and two layers of rear surrounds (or
one rear and one Atmos). While in a great room, the second
set of rears is apparently not being deployed. Meanwhile,
more than two out of every three residential theaters (69%)

Loudspeakers Per Home Theater

1 SOUNDBAR
9%

3 SPEAKERS
7%

4 TO 5 SPEAKERS
20%

6 TO 8 SPEAKERS
20%

9 TO 12 SPEAKERS
9%

13+ SPEAKERS
7%

The median number of loudspeakers (excluding subwoofers) per home theater installation is seven. Additionally,
69% of home theater installations (both private cinemas
and multipurpose rooms) include a subwoofer.

DTS: IMAX Enhanced Brings Movie Lovers Closer to the Action

IMAX is the gold standard
in immersive entertainment.
With awe-inspiring imagery
and heart-pounding audio,
IMAX brings our favorite films to the largest of
screens with unparalleled
impact.
Today, consumers can
get closer than ever to that
cinema experience at home

with IMAX Enhanced.
IMAX Enhanced is an
ecosystem that combines
certified premium devices
from the world's leading
manufacturers with content
that has been meticulously
mastered to deliver one of
the most immersive home
entertainment experiences
possible. Available from
a growing list of global
streaming partners, IMAX
Enhanced content will become increasingly accessible
throughout the year.
IMAX Enhanced titles
feature an immersive audio
track by DTS that preserves
the dynamics of the original

IMAX audio mix, and the
4K HDR imagery is digitally
mastered frame-by-frame
using DMR, a proprietary
technology from IMAX
that ensures optimal color,
contrast and clarity. Select
titles feature the IMAX expanded aspect ratio, giving
your customers a larger picture for a more cinema-like
experience.
Unique to IMAX Enhanced is a flag we've hidden in the bitstream. This
flag is visible only to certified devices, and - when
detected - automatically
and seamlessly triggers
adjustments to picture and

audio settings for optimized
playback.
Device certification
ensures that only the best
of the best carry the IMAX
Enhanced logo. Televisions,
for example, undergo over
950 individual picture quality tests during certification.
The result is a collection
of devices guaranteed to
faithfully reproduce IMAX
Enhanced content as the
filmmakers intended.
We're fans first, so we
can't wait to share where
IMAX Enhanced is headed
next. -Nathan Brown,
Product Manager, DTS
Home Audio

60 | CE Pro June 2021 cepro.com

C2106 pp56-80 Home Theater DD.indd 60

5/11/21 2:48 PM

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CE Pro June 2021

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