CE Pro June 2021 - 66

HOME THEATER
out-of-the-box remote control that comes with the display or
projector, or they are letting clients control their theaters via
their smartphones.
In terms of additional amenities, lighting control is the most
popular, as 45% of home theater projects integrated control
that dims the lights and sets the mood for movie-watching.
Other popular amenities that integrators installed during the
past 12 months include acoustical treatments (25%), home
theater seating (24%) and star-field ceilings (13%).
Home Theater Locations & Pricing
Just as the dining room table has become the home office
for many people during the pandemic, the home theater has
also migrated into many areas. Multipurpose rooms, such as
dens, family rooms, living rooms and great rooms, are the most
common spaces where integrators installed theaters last year,
with 30% of jobs in those rooms.
The dedicated private cinema made a comeback, as noted
previously, with nearly one-in-four (23%) home theaters in a
separate room. Other popular spots include basements (19%),
master suites (11%) and outdoor theaters (10%). Other areas,
including garages and secondary bedrooms, account for 6% of
home theater locations.
The beauty of home theater is the shared experience, so
it's not surprising that the median number of seats for a home
theater is five. Only about 2% of home theaters are massive
10 Most Important Factors to Help Boost
Home Theater Installation Business
1. TV/Projector Video Quality
2. Audio Quality
3. Equipment Availability
4. Equipment Reliability
5. Margin
6. Price
7. Manufacturer Support
8. Equipment Feature Sets/Functionality
9. Equipment Aesthetics
10. Equipment Brand Name
Integrators did not rank the ability to conduct demos or
the tightening window between commercial theatrical
release and home-viewing dates among their top drivers
of their home theater business.
Kaleidescape: New Online Dealer Certification Program Introduced
Kaleidescape is excited to
launch a new online dealer
certification program. This is
the first of many tools we're
developing with integrators
to better educate clients on
the importance of quality
content in their home
theaters, media rooms and
secondary systems.
The Kaleidescape dealer
certification program
consists of eight courses
designed to teach Kaleidescape's
core technologies,
provide tools to properly
set up equipment and
manage clients' systems
remotely, and discuss
sales strategies to educate
clients on the necessity of
full-fidelity, lossless content
to optimize their systems.
Certification will provide
dealers with access
to manufacturer programs
and additional promotions,
while giving business owners
confidence that staff
can effectively demonstrate
Kaleidescape's key role
in maximizing the performance
and enjoyment of
the systems they design for
their clients.
" As Kaleidescape
celebrates its 20th anniversary,
it's a perfect time
for dealers to re-educate
themselves on a product
line considered the industry
standard by manufacturers
and dealers alike, " says Brett
Bjorkquist, Kaleidescape's
senior manager of dealer
engagement and CEDIA
board member. " This new
platform allows integrators
who are often in the field to
take courses when it suits
them, while still accessing
our live training and sales
staff for follow-up and
advanced support. "
Join Brett for live webinars
(kaleidescape.com/
webinar) as he discusses the
new certification and Q2
programs. Certification is
available now on our dealer
portal, www.extranet.
kaleidescape.com. Classes
range from 20-30 minutes,
and certification can be
completed in 3 hours. For
more information email,
training@kaleidescape.com
66 | CE Pro June 2021
cepro.com
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CE Pro June 2021

Table of Contents for the Digital Edition of CE Pro June 2021
