CE Pro June 2021 - 68

HOME THEATER
with more than 11 seats.
Because so many home theaters these days are in multipurpose rooms, it is not surprising that they are being linked
into a larger whole-house AV distribution system as a single
zone. A quarter of home theaters (25%) is a zone extension of
a multiroom AV system.
The advent of less-expensive gear has been a boon to the
growth of home theaters. Super-expensive TVs and projectors still exist, but they are the exception today rather than
the norm. As such, the median price for a multipurpose room
home theater sits at $17,312. You might think a dedicate room
private cinema is exorbitantly higher, right? Wrong. Over the
past 12 months, integrators installed a private cinema installation for a median price of $28,227. Yes, that is still 63% higher,
but not outlandish by any means.
The profitability of both multipurpose- and dedicated-room
home theaters is comparable. Integrators report earning 26.5%
profit on private cinema rooms and 24% on great room theaters.
Overall manhours for an installation ran just over one week.
Other Factors Impacting Home Theater Business
In terms of what integrators are looking for to boost their
home theater business, component quality tops the list.
Dealers cite TV/projector quality as the most important
factor, followed by audio quality and equipment availability.
Margin is ranked as the fifth most-important factor, and price
is ranked sixth.
Meanwhile, integrators say their clients are most focused on
the experience. When asked what their clients desired most
in a home theater, dealers said customers want a cinema-like
experience first, followed by ease of use, aesthetically pleasing
Dedicated Home Theater Price Points
$200,001+
3%

$100,000 to
$200,000
6%
$75,001 to
$100,000
7%

Less than
$5,000
12%
$50,001
to $75,000
15%
$25,001 to
$50,000
23%

K-array: Discreet Loudspeakers
Enhance Theater Experience

At K-array, we feel the most
important aspect of a home
theater system is the sound.
Our unique approach is
employing not just simple
column speakers, but ones
that incorporate Pure Array
Technology.
With a slim form factor
that can fit in even the tightest of corners, or under and
above the largest wall screens, our incredibly discreet and
elegantly designed loudspeakers have the capability to cover large home theaters with a minimal amount of elements.
The quality of sound can transform your home theater
system into a true cinematic experience. K-array presents a range of intelligent design solutions that provide
high quality sound performance and power within your
home environment.
Try to imagine an optimal and uniform audio diffusion
of your favorite film where you can perceive each breath
and inflection of the voice in the actors' narration, every
single creak or advancing step, as well as the thundering
depth and violence of a strong explosion.
Here is where the power of cinema comes to life in
the way that great filmmakers want you to experience it.
Remember, we are not reading a book - we are feeling
every moment on the screen in a fully immersive experience at home.
Multipurpose Room Home Theater Price Points

$5,001 to
$10,000
9%

$10,001 to
$25,000
25%

The median price point for a dedicated home theater/
private cinema is $28,227.

$100,001+
5%

$75,001 to
$100,000
4%
$50,001
to $75,000
9%

Less than
$5,000
15%
$25,001 to
$50,000
17%

$5,001 to
$10,000
21%
$10,001 to
$25,000
29%

The median price point for a multipurpose room theater
is $17,312.

68  |  CE Pro June 2021	cepro.com

C2106 pp56-80 Home Theater DD.indd 68

5/11/21 2:48 PM
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CE Pro June 2021

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