CE Pro June 2021 - 80

HOME THEATER
Lavish London Entertainment Space Mixes Fun & Games
At a new luxury apartment
building on the River Thames
in downtown London, the
custom finishes, prime location and extravagant amenities combine to create an ultra-high-end experience for
high-net-worth individuals.
With apartment prices up to
£7.8 million ($11M dollars), it's
no surprise that the owners
outfitted the building with a
Control4-powered entertainment area complete with
an exquisite 18-seat movie
theater, a bowling alley and a
billiards room.
According to Richard Reid,
managing director of integrator AONYX, the building's
developer knew early on that
clients of this stature require
curated experiences in addition to luxurious residences,
so they decided it was crucial
to include high-end versions
of fun activities to differentiate from other buildings and

The bowling alley features
TVs that can share content or a video stream.

entice potential buyers.
" The top end of London's
residential real estate market
is in a bit of an arms race
to provide high-net-worth
individuals with customized living experiences, and
centerpiece amenities like
this incredible movie theater
make a statement to potential buyers, " says Reid.
" Every detail matters here,
from color-matched custom-painted grilles for the
Triad Platinum Series in-ceiling speakers to the handbuilt projector enclosure.
The most important thing,
however, is that the room and
system is always reliable and
easy to use, and that's why
we chose to install Control4
over other automation and
media distribution systems. "
AONYX knew the best
solution for the theater and
entertainment areas was
something simple, intuitive
and expandable. To that end,
the team decided to go with
a Control4 system. With features like its user interface on
mobile devices or a Control4
remote, staff can quickly and
easily set up or shut down
the entire entertainment
area, choose movies or
music, and set the volume for
each independent area. The
theater, bowling alley and billiards room each have hidden
Triad speakers in the walls
and ceilings to play any audio
residents desire through the
Control4 multiroom audio
system. Each room can play
the same music, or can use

Both the 18-seat basement theater and the activities area
rely on separate Kaleidescape media servers for content.

different sources.
In addition to the painted
in-ceiling speakers, AONYX
also installed acoustic
treatments and Triad inwall speakers behind the
theater's fabric walls and
behind the screen itself to
deliver a commercial-grade
surround-sound experience
for every seat. Kaleidescape
players in each room offer
a custom selection of titles
chosen by property management, while Apple TVs enable
residents to bring their own
content or connect to subscription streaming services.
" In buildings like this, the

goal is to ensure residents
can live carefree and not
have to trouble themselves
with details or procedures
of building functions, " says
Oliver Benson, operations
director at AONYX. " All the
hidden technology in these
rooms presents an out-ofsight, out-of-mind experience that provides all the
benefits of top-shelf tech
with none of the headaches.
The property managers
are even planning to offer
new film screenings, private
events and potentially offer
the space for booking to
outside parties. " CE Pro

80  |  CE Pro June 2021	cepro.com

C2106 pp56-80 Home Theater DD.indd 80

5/11/21 2:48 PM
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CE Pro June 2021

Table of Contents for the Digital Edition of CE Pro June 2021
