CE Pro June 2021 - 96

Channel
TIPS | EDUCATION & EVENTS | DISTRIBUTION

Azione Unveils Job
Portal, Designer/
Architect Alliance
At its spring virtual conference, the group
introduced its new job hiring portal and
website called SmartHomeHire.com and
community connection program, AADA.
By Jason Knott
AZIONE UNLIMITED'S
spring conference, aptly
dubbed the " Expedient
Exposition, " tackled head-on
two of the most pressing
problems integrators face
today: the labor shortage
and the need to engage
earlier with designers and
architects.
Azione's new SmartHomeHire.com website is a job
portal designed to help members find technicians, sales
staff and system designers.
The site, which was developed by Blue Door Consulting, will " glorify the industry, "
according to Richard Glikes,
president of Azione.
SmartHomeHire.com is not
just a static endeavor. Azione
and Blue Door have created
a full marketing push around
the site that will target vocational schools nationwide,
and flood social media channels. As part of the program,
Azione worked with a local
video production company
to create several high-quality
60- to 90-second videos with

interviews from technicians,
salespeople and system designers that have found successful careers in the industry.
The site will also have regular
content to help elevate it in
Google SEO. Blue Door has
also bought 16 URLs that will
redirect to SmartHomeHire.
com to elevate its Google
placement.
Azione members will be
charged $1,000 to post an
open position. That single
job posting will allow them to
hire as many people as they
need. In other words, if the
job post results in the hire
of two, three, four or more
people, there is no difference
in the fee. Also, if the job is
not filled within 90 days, the
money is fully refunded.
" We incubated an idea,
had excellent dynamics from
the AU team, and partnered
with a talented resource
to implement our vision for
SmartHomeHire. The initial
reaction from our dealers has
been overwhelmingly enthusiastic ... they're enamored, "

Azione worked with Blue Door Consulting to develop the
SmartHomeHire.com website.

comments Glikes.
The initiative could not
come at a better time. The
buying group's members are
up 32% in sales for the first
three months of 2021, setting
sales records as a group each
month. The demand for quality personnel is very high.
The second big announcement at the virtual conference is the launch of the
Azione Architects Designers Alliance (AADA). The
initiative aims to help build
a community that unites
integrators more closely with
designers and architects
through education, interaction and guidance.
" AADA operates on two
levels: creating a community
and creating more business.
People like to do business
with their friends, and we're
creating friendships between
architects, designers and Azione members, " notes Glikes.
Among other things,

AADA will include a map that
helps dealers and designers/
architects find each other.
It will also have a 90-day
calendar of CEU training, and
a " Dream Book " of inspiring
projects. Lastly, there will be
affinity-level pricing opportunities for designers and
architects on some products.
A regular newsletter, along
with marketing and SEO, will
help expose the program
with the goal is to help make
new connections and build
more business.
In other Azione news, the
group announced a partnership with the PowerHouse
distributor network this
spring. As part of the agreement, Azione dealer members are able to continue to
support the lines carried by
the group while also gaining
frictionless access to the vast
inventory of product the
PowerHouse members carry
across their 55 locations.

96  |  CE Pro June 2021	cepro.com

C2106 pp96-97 Channel.indd 96

5/11/21 2:25 PM
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CE Pro June 2021

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