CE Pro March 2022 - 10

Industry Pulse
NEWS | ANALYSIS
Pared-Down CES
2022 Still Meaningful
Despite numerous CI-focused large
exhibitors pulling out of the event, there
was plenty to see at CES 2022 in Las
Vegas. By Jason Knott
DON'T BELIEVE what you
see or hear in the general
media ... CES 2022 held
Jan. 5-7 in Las Vegas was
a successful show. In fact,
for custom integrators the
lower attendance actually
meant suppliers weren't
being distracted by non-target-audience
attendees
who in past years crowded
the aisles and packed the
booths looking for tradeshow
promo giveaways.
You could even move
between venues of the Las
Vegas Convention Center
(LVCC), which is where
the automotive and video
displays were located, and
the Venetian Expo Center
(formerly the Sands) where
the Smart Home, Wellness
and Eureka Park startup areas
were located. In the past,
moving between venues
during the day was a 2-hour
ordeal with traffic and lines.
This year, the shuttle buses
were ready and waiting.
At the LVCC, you could
even take the new Tesla Hyperloop
underground tunnel
to migrate between the new
West Hall and the Central
and North Halls. Also, the
lower attendance also meant
less expensive hotel rates (as
low as $45 per night at 4-star
hotels like the walking-distance
LINQ).
In terms of safety, the
Consumer Technology Association
(CTA), the producers
of the event, took extreme
precautions. When you arrived
in Las Vegas you had to
show your vaccination card
to receive a badge. The association
also handed out free
COVID test kits to everyone
and encouraged testing.
(Post-show, CTA donated
the remaining test kits and
any extra food to the local
community.) And, everyone
was wearing a mask.
Normally, the show has
over 4,000 booths and this
year it still had 2,300. Overall
official attendance was not
announced but it is estimated
there were 50,000+
attendees versus the normal
180,000. Not bad.
There were some empty
CES 2022 drew about one-third of its normal audience, reportedly
between 50,000 and 60,000, due to COVID impact.
booths that were disappointing.
LG, Ring and
Schneider Electric were
among those that pulled
out. Others that stayed, like
Sony, only brought a smat10
| CE Pro March 2022
tering of gear. In fact, Sony
did not bring any displays
but only had its new Vision
electric car, drones, PlayStation
5, and satellite equipment
on display.
LG's marketing department
did get creative with its
empty booth. The company
had colored lines drawn on a
wooden floor that depicted
some of its past CES booths,
and used QR codes on signs
so attendees could see some
of the past innovations.
CES 2022 Big Booths
Featured Samsung,
Hisense
Among the big booths that
were still there, Samsung
had a full display but the
company actually walled off
its booth. You could only get
in by appointment with a
private tour.
In its booth, Samsung
showcased its new SmartThings
Energy system that
tracks the usage of individual
devices in the home in an
app; its new Bespoke line of
smart appliances with new
colors; its new sustainable
packaging that can be made
into fun origami structures;
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CE Pro March 2022

Table of Contents for the Digital Edition of CE Pro March 2022

CE Pro March 2022 - Intro
CE Pro March 2022 - Cover1
CE Pro March 2022 - Cover2
CE Pro March 2022 - 1
CE Pro March 2022 - 2
CE Pro March 2022 - 3
CE Pro March 2022 - 4
CE Pro March 2022 - 5
CE Pro March 2022 - 6
CE Pro March 2022 - 7
CE Pro March 2022 - 8
CE Pro March 2022 - 9
CE Pro March 2022 - 10
CE Pro March 2022 - 11
CE Pro March 2022 - 12
CE Pro March 2022 - 13
CE Pro March 2022 - 14
CE Pro March 2022 - 15
CE Pro March 2022 - 16
CE Pro March 2022 - 17
CE Pro March 2022 - 18
CE Pro March 2022 - 19
CE Pro March 2022 - 20
CE Pro March 2022 - 21
CE Pro March 2022 - 22
CE Pro March 2022 - 23
CE Pro March 2022 - 24
CE Pro March 2022 - 25
CE Pro March 2022 - 26
CE Pro March 2022 - 27
CE Pro March 2022 - 28
CE Pro March 2022 - 29
CE Pro March 2022 - 30
CE Pro March 2022 - 31
CE Pro March 2022 - 32
CE Pro March 2022 - 33
CE Pro March 2022 - 34
CE Pro March 2022 - 35
CE Pro March 2022 - 36
CE Pro March 2022 - 37
CE Pro March 2022 - 38
CE Pro March 2022 - 39
CE Pro March 2022 - 40
CE Pro March 2022 - 41
CE Pro March 2022 - 42
CE Pro March 2022 - 43
CE Pro March 2022 - 44
CE Pro March 2022 - 45
CE Pro March 2022 - 46
CE Pro March 2022 - 47
CE Pro March 2022 - 48
CE Pro March 2022 - 49
CE Pro March 2022 - 50
CE Pro March 2022 - 51
CE Pro March 2022 - 52
CE Pro March 2022 - 53
CE Pro March 2022 - 54
CE Pro March 2022 - 55
CE Pro March 2022 - 56
CE Pro March 2022 - 57
CE Pro March 2022 - 58
CE Pro March 2022 - 59
CE Pro March 2022 - 60
CE Pro March 2022 - 61
CE Pro March 2022 - 62
CE Pro March 2022 - 63
CE Pro March 2022 - 64
CE Pro March 2022 - 65
CE Pro March 2022 - 66
CE Pro March 2022 - 67
CE Pro March 2022 - 68
CE Pro March 2022 - 69
CE Pro March 2022 - 70
CE Pro March 2022 - 71
CE Pro March 2022 - 72
CE Pro March 2022 - Cover3
CE Pro March 2022 - Cover4
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https://www.nxtbook.com/emerald/cepro/february_2022
https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
https://www.nxtbook.com/emerald/cepro/november_2021
https://www.nxtbook.com/emerald/cepro/october_2021
https://www.nxtbook.com/emerald/cepro/september_2021
https://www.nxtbook.com/emerald/cepro/august_2021
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