CE Pro March 2023 - 6
Neat-o!
NEW 'RELATIONSHIP CENTER' SHOWROOM, CARROLLTON,
TEXAS System Design & Installation by DeVance Electronic Lifestyle
'Relationship Center'
Delves Far Beyond Demos
When Matt and Dana DeVance set out to build a new showroom
and office space that was twice the size of DeVance
Electronic Lifestyle's previous digs, they were determined
that it would be something more than the usual demo
rooms or a mecca for great design. Matt's vision was to build
a destination to create lasting relationships and further
entrench this innovative integrator into the suburban Dallas
community. The previous DeVance showroom was just under
4,000 square feet with a very small area for demonstrating
two-channel music and an open space where they could
show TVs. This square footage also included the warehouse
and office spaces. " A friend was building a new structure, and
we had the opportunity to buy space in the building that
would exceed 10,000 square feet. It was two stories with a
long shell of open space with four walls and a ceiling, so we
were only limited by our imagination, " Matt explains.
New Building Helps Attract Trades...
and Talent
Matt adds that every time the company has moved - and
they've moved multiple times now - they doubled the
6 | CE Pro March 2023
amount of business they were doing. Part of that success is
attributable to the DeVances' use of the showroom as their
main marketing tool. " People walking into other showrooms
might see a wall of TVs, speakers, " says Matt. " We wanted
it to feel like a New York loft - warm and cozy - but also
open and designed to host events. The showroom gets people
in the door and allows builders and designers to see that
we know what we are doing... and clients love the space. " In
an unanticipated benefit, the relationship center is helping
Devance Electronic Lifestyle near its goal of growing from 20
to 25 employees. " We had no idea that this showroom would
also start to attract new employees. People love working
here and they talk about it. People see that and new talent is
reaching out to join our team, " Matt adds.
Comarketing Events Fuel
Mutual Prospect Pipelines
Not only do the DeVances host events, but they allow others
to rent out the space. For example, Matt partnered with a
local Aston Martin dealership to do a test drive event of the
new DBX707 700-horsepower SUV. At the time, there were
only two in the country to demo. They set up 30-minute
test-drive slots by invitation. When guests showed up for
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CE Pro March 2023
Table of Contents for the Digital Edition of CE Pro March 2023
CE Pro March 2023 - Intro
CE Pro March 2023 - Cover1
CE Pro March 2023 - Cover2
CE Pro March 2023 - 1
CE Pro March 2023 - 2
CE Pro March 2023 - 3
CE Pro March 2023 - 4
CE Pro March 2023 - 5
CE Pro March 2023 - 6
CE Pro March 2023 - 7
CE Pro March 2023 - 8
CE Pro March 2023 - 9
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CE Pro March 2023 - 19
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CE Pro March 2023 - 21
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CE Pro March 2023 - Cover3
CE Pro March 2023 - Cover4
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https://www.nxtbook.com/emerald/cepro/january_2022
https://www.nxtbook.com/emerald/cepro/december_2021
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