CE Pro March 2023 - 64

Channel
TIPS | EDUCATION & EVENTS | DISTRIBUTION
Luxury Seattle
High Rise Leverages
183 " SI FlexGlass
to Close Sales
Installed by Wipliance as a 'virtual reality
window', the huge Screen Innovations
screen presents to prospective buyers
drone images captured from Spire's
coveted upper-level units.
By CE Pro Editors
ONE OF THE BIGGEST
selling features of the luxury
condominiums occupying
Seattle's iconic high-rise,
Spire, is the panoramic
views of the city skyline and
waterfront from many of the
upper-level units. The visual
perspective differs slightly
among residences; from
the floor-to-ceiling window
in one condo, the main
attraction might be Mount
Baker, Puget Sound or other
breathtaking vista.
The scenery is a key
differentiator to prospective
buyers - a dealmaker or
breaker - but had been difficult
for the property developers
to convey during the
construction of the 42-story,
440-foot-tall building.
Rather than risk losing a
sale by leaving the spectacular
panorama to the
imagination of buyers, the
property developers enlisted
64 | CE Pro March 2023
the help of CE Pro 100 integrator
Wipliance to design
and engineer a visual sales
tool for its sales center that
would display views from
any unit of interest while
construction continued.
" Many of the units were
two or more years from
completion, " says Wipliance
project manager and
systems designer Cameron
Alavi. " The developer felt
that by showcasing this
crucial component buyers
would be more inclined to
put down a deposit. "
Wipliance conceptualized
and pitched the idea of a
" virtual reality window " to
other developers of other
high-rise residences in the
past; Spire was the first
to bite. A centerpiece of
its sales center, the virtual-reality
window brings
the cityscape to life on a
183-inch Screen Innovations
Spire enlisted Wipliance to integrate a visual sales tool into
its sales center that would display virtual views from any
unit of interest while construction continued.
FlexGlass screen.
Alavi chose a screen size
similar in dimension to the
residences' actual windows
and worked with a local
builder to construct a standalone
cabinet to seamlessly
frame the screen and house a
UST Epson projector behind
the FlexGlass.
" The combination of
FlexGlass and an Ultra-Short
Throw projector was ideal for
this application, " says Alavi.
" The flexible FlexGlass
was much easier to handle
and install than a comparable-size
rigid screen in a
constrained space like this.
We were able to house both
the projector and screen
neatly inside the same cabinet
where light is controlled
and allows prospective buyers
to stand directly in front
of the screen to watch the
presentation without blocking
the projected image. "
Spire sales center visitors
use a mobile app to select a
condo of interest; recorded
footage captured earlier
by a drone appears on the
screen. Buyers can compare
the views from as many
units as they want.
It seems to be working,
Alavi reports. " Every time we
visited the Design Center,
there was a broker utilizing
the screen for clients and we
had several other area developers
who had dropped in
ask us for our business cards, "
according to the integrator.
In the meantime, the
custom-built virtual reality-window
helped Wipliance
get its foot in the door
elsewhere at the luxury
property. The team installed
a 110-inch SI Black Diamond
screen in Spire's theater
room for residents to enjoy
- and offers an upgrade
package to occupants.
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CE Pro March 2023

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