CE Pro May 2021 - 17

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Sonus faber Palladio Speakers Fuel Atlanta
Integrator's Audio Sales
Scott Carpenter of Evolution Home Theater says when clients hear Sonus faber Palladio
Series architectural speakers they immediately want the products in their homes.

hriving in one of the most competitive markets, Evolution Home
Theater in Atlanta has carved a niche for itself by providing customers with luxurious entertainment systems that deliver high levels of
enjoyment through their performance.
One key requirement in Evolution Home Theater's solutions is
the inclusion of high-performance audio - both for whole-house/
multiroom applications and for home theaters. To meet that highperformance audio need, company owner Scott Carpenter relies on
Italian manufacturer Sonus faber and its Palladio series of architectural
loudspeakers.
Sonus faber offers two models in its Palladio series of architectural
speaker products: the Palladio Level 5 and Palladio Level 6. The Level
5 products include a choice of in-wall, in-ceiling speakers, and the
PS-G101 passive in-wall subwoofer.
The Level 6 product line utilizes upgraded materials and a choice
of premium finish options that help the speakers integrate into a range
of home interior designs. The Level 6 series also offers a choice of
in-wall and in-ceiling models, and it uses the same PS-G101 passive
subwoofer that supports the Level 5 series of loudspeakers.
Sonus faber Palladio Series Serves as Foundation
Carpenter says the Palladio Series products are easy to install with
well-engineered mounting hardware that helps secure the speakers
safely, and speaker cut-out templates that enable technicians to accurately define the space the speakers require.
Just as important is the ability of the speakers to sonically match
the tonal characteristics of other products within the Sonus faber family of in-room loudspeakers.
" It's probably the biggest strength of the Palladio Series. They are
so perfectly matched to two very popular ranges within the Sonus
faber family, " states Carpenter.
" The Palladio 5 Series is designed to match perfectly with the Sonetto Series, so you can mix-and-match from in-room speakers to inwall and in-ceiling speakers within the Sonetto Series and the Palladio
5 Series; [they use the] same tweeters and drivers, and typically they
have very similar voicings, " says Carpenter. " It's very easy to mix-andmatch and create a great combination system for someone. The same
thing is true with the 6 Series, which perfectly matches with the new
Olympica Nova Series. "
Carpenter asserts that through the Palladio Series' vast selection of
solutions, industrial design and performance, Sonus faber is bringing
" Hi-Fi " to the architectural loudspeaker category.
" Our experience has been in the past that most, if not all architectural speakers, sound like architectural speakers. They don't sound
like high-fidelity speakers, " he comments. " They sound thin, tinny;
they have all kinds of phase issues. You just don't get the sensation
that you're listening to music so much as you feel like you're listening
to a speaker ... and that's sad. What is sad is that this is true of some

C2105 ppxx McIntoshAdv.indd 1

Evolution Home Theater built its entire home theater demo room using Sonus faber
Palladio Series of architectural speakers and the line serves as the foundation for its
two-channel and private cinema installations.

really expensive architectural speakers from the past. We've just been
disappointed. "
Carpenter says Sonus faber is " bringing high fidelity to the architectural speaker category " and that attribute has made it his " go-to "
speaker line.
Showroom Demo Spurs Sales
To help drive the message home, Evolution Home Theater features
the Sonus Faber speakers in its showroom for system demonstrations.
" We have them on display in our showroom and we have some
other speakers on display. We will play a typical architectural speaker
for someone, then we will play a Palladio speaker, " explains Carpenter.
" It might be a little bit more expensive, but the clients inevitably
say, 'Oh, that's so vastly better. it's worth the extra few hundred dollars per pair to step into this series.' As a result, once we started demonstrating and playing the Palladio Series for people, our sales took
off. The other thing is we built an entire theater out of Palladio. We
have theater where we have the three front speakers behind the screen
that are Palladio and then we have four in-ceiling Palladio surround
speakers and that theater has become extremely popular because it
sounds extremely good for movies, but the thing I like the most about
Palladio is it also sounds good for music. "
" We've sold some expensive architectural speakers before, but we
never really got that level of performance. We have a lot of clients who
had Hi-Fi systems that they were very happy with, but they couldn't
get a system throughout the house to sound anything like that ... or
they had maybe a theater and they couldn't get it to sound anything
like their Hi-Fi either. Now we have that new tool-it's a new ability-we can now basically distribute musical sounding systems; highfidelity systems throughout the house or in a theater application. "

4/2/21 2:38 PM

CE Pro May 2021

Table of Contents for the Digital Edition of CE Pro May 2021