CE Pro May 2021 - 29

demand for commercial teleconferencing systems.
This year's data reflects
that falling demand, as CE
Pro 100 companies performed 19,714 commercial installations in 2020 (excluding
ADT). That is a 25% decline
year over year. The median
number of commercial installations in 2020 was 11, down
from 14 commercial jobs in
2019. Only six companies
did not do any commercial
projects in 2020.
The drop in the commercial market can been seen
in the data from the No. 4
company on the list, CCS
Presentation Systems based
in Scottsdale, Ariz. The
company performed 3,886
commercial installations in
2020, down 20% from 2019.
Likewise, No. 2 Vivint saw
its number of commercial
installations fall from 10,000
in 2019 to 4,808 in 2020. No.
9 AVDG experienced a dramatic decrease in commercial
installations also, dropping
to 348 projects in 2020 after
doing 1,250 in 2019.
Of course, that demand
has shifted to an in-home
demand, or more of a " resimercial " market, meaning
high-grade enterprise-level
gear being put in homes
(see this month's Resimercial
Deep Dive on page 38 for
industry-wide research).
The demand for networking
upgrades in homes for Work
From Home and Learn From
Home setups was a strong
market driver in the second
half of 2020. In 2020, CE Pro
100 companies performed
450,389 residential installations (excluding ADT).
The median number of residential installations by the

CE Pro 100 was 175, which is
slightly up from a median of
167 installations in 2019. The
fact that the number of projects rose while the revenues
declined reveals the price
points got much smaller, as
noted earlier likely due to
the pandemic effects.
In terms of productivity, the
median revenue per employee
in 2020 was $219,257 compared with $224,357 in 2019.
That equates to a 2% drop in
productivity in 2020 compared with the previous year.
In terms of company age,
the CE Pro 100 companies
tend to be older. The median
number of years in business is
20 years. Due to acquisitions
and other corporate maneuvering, some companies are
as little as 2 years old officially, while venerable ADT logs
in at 146 years in business.
RMR continues to grow
as a revenue source among
integrators. More than
three-quarters (77%) of the
CE Pro 100 now earn some
form of RMR. The median
percentage of total revenues earned from recurring
sources by the CE Pro 100 is
2%, which is much lower than
15% of revenue reported by
rank-and-file integrators
in the CE Pro State of the
Industry Study. The lag in
overall focus on RMR among
the CE Pro 100 is somewhat
troubling from a long-term
standpoint, especially as the
market turns downstream to
a broader base of mainstream
households.
However, if we look solely
at the companies that do
earn RMR, the trend is
positive. Among CE Pro 100
companies that earn RMR,
the average percentage of

Volume Experts by Number
of Residential Projects
1. Vivint 338,626

2. Guardian Protection 21,806
3. Abt Electronics 15,000
4. SST 12,000

5. Nebraska Furniture Mart 10,165
6. e4 Control Systems 5,500
7. iWired 3,314

8. C&R Systems 3,220

9. Republic Elite Integration 3,000
10. Habitech Systems 2,567

These integrators completed the most residential projects in
2020. This data does not include ADT, which did not detail
out its specific number of smart home installations.

Volume Experts by Commercial Projects
1. Vivint Smart Home 4,808

2. CCS Presentation Systems 3,886
3. Guardian Protection 3,574
4. Peak Audio & Video 2,649
5. SST 400

6. Abt Electronics 375
7. AVDG 348

8. Nebraska Furniture Mart 325
9. Livewire 295

10. Procom Enterprises 209

The number of commercial projects being done by CE Pro 100
companies fell precipitously in 2020, as the pandemic crippled
the corporate, hospitality and education markets. This chart does
not include ADT, who earned $4 million RMR from commercial
projects last year but did not itemize the number of installations.

Big Job Gurus
Top 10 Highest Average Revenue-Per-Customer
1. CCS Presentation Systems $1,686,020
2. TVS Pro $647,410

3. Sage AVT $242,515

4. Haas Home Technologies $237,456
5. A Shade Above $204,199

6. Signals Audio/Video $137,191
7. Holm Electric $131,681

8. Cloud9 Smart Home $131,625

9. Sawyers Control Systems $119,843
10. Automation Integration $108,358

It's not surprising that the top of the list is dominated by companies that tend to do commercial projects, which tend to be larger.

cepro.com	May 2021  CE Pro  | 29

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CE Pro May 2021

Table of Contents for the Digital Edition of CE Pro May 2021

CE Pro May 2021 - Presentation
CE Pro May 2021 - Cover1
CE Pro May 2021 - Cover2
CE Pro May 2021 - 1
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