CE Pro May 2021 - 38

VICKI KERR

RESIMERCIAL

HOME OFFICES SHINE

in Battered 2020
Resimercial Market

Integrators perform 6 home office projects at $8,106 price point
in 2020. For 2021, CE pros expect to do 7 commercial projects at
$16,406 apiece, a 23% price drop. by Jason Knott

WHILE 2020 WAS ROUGH for integrators to be
focused on growing their pure commercial business, the
Work From Home/Learn From Home trend was a beacon of
light in an otherwise bleak year. Indeed, while integrators saw
their commercial market business fall 17% last year, they were
able to minimize that downward trend by installing a median
of six home office projects last year at a median price point of
$8,106 each.
In terms of the pure commercial market, integrators expect
to install seven commercial jobs in 2021 at $16,406 each. That
is a 23% drop from the $21,250 median price point earned
before the pandemic. However, dealers are optimistic for a
longer-term bounce back in the commercial market, predicting
a jump of 9% over the next five years.

Those are just some of the key findings from the 2021 CE
Pro Resimercial Deep Dive Study, which attempted to gauge
both the state of the commercial crossover market as well
as the state of the home office market. Both these areas are
commonly be lumped into the term " resimercial " in recent
years. Indeed, the resimercial market is a complex one. It has
multiple segments, including:
1. Light commercial applications performed by a residentially focused custom integration company, such as bars,
restaurants, small retail, and corporate offices/boardrooms on
a small scale.
2. Common areas in a multi-dwelling unit (MDU) residential structure (apartments, condos). As many integrators
know, managing an MDU project is somewhat like managing a

38  |  CE Pro May 2021	cepro.com

C2105 pp38-51 Resimercial DD.indd 38

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CE Pro May 2021

Table of Contents for the Digital Edition of CE Pro May 2021

CE Pro May 2021 - Presentation
CE Pro May 2021 - Cover1
CE Pro May 2021 - Cover2
CE Pro May 2021 - 1
CE Pro May 2021 - 2
CE Pro May 2021 - 3
CE Pro May 2021 - 4
CE Pro May 2021 - 5
CE Pro May 2021 - 6
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CE Pro May 2021 - Cover3
CE Pro May 2021 - Cover4
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