CE Pro May 2021 - 50

RESIMERCIAL
Other pertinent data from the study reveal:
The average timeframe from time of first encounter with
a client to breaking ground on the project is 3 months.
The typical integration company has been performing
commercial work for 9 years.
Facility owners are the primary point of contact for commercial projects, which makes sense given the propensity
for smaller jobs being done by CE pros. General contractors,
facilities managers and IT directors are also key contacts.
The median number of manhours required to complete a
commercial project is 40.
Integrators successfully sell service agreements to 7% of
their commercial clients.
The median price point for a commercial service
agreement is $46.50 per month.
28% of commercial project service agreements garner
more than $100 per month.
The median profit margin on a commercial project is 25%.
The top three complaints about working in the commercial realm are competitive bidding; the ability to maintain
cashflow between upfront purchase of equipment and the
time you are paid; and tight installation timeframes.
The top three favorite things integrators enjoy about commercial projects are higher revenues; easier installations;
and the lack of perfidious homeowners to deal with. CE Pro

2020 Commercial Project Profit Margin

Breakeven
2%
41%+
11%

1% to 10%
14%

31% to 40%
19.9%

11% to 20%
22.5%

21% to 30%
31%

The median profit margin on a commercial project is
25%. That is lower than the median profit for a residential
project of in the low 30% range.

RTI = 'Resimercial Technology Integration'

RTI has been supporting
integrators with light commercial and other 'resimercial' solutions for years
- it's in our DNA. The
same platform that delivers
advanced personalization
for homeowners enables

advanced customization
for commercial projects -
from boardrooms to sports
bars to houses of worship.
We find that light
commercial/resimercial
applications have a greater
need for customization
than a typical smart home,
and that the interface must
require little or no training.
This is where RTI shines.
Integrators can incorporate
and automate virtually any
device into an RTI control
system and completely
customize the control interface. Our Integration Designer APEX is an open platform with an SDK allowing

integrators to develop
highly specific applications
controlling system components we don't already have
in our database, adding vital
flexibility.
RTI touchpanels enable
both table and wall-mount
control, including all-in-one
options with a built-in processor, adding convenience
and economy to automate
huddle rooms and secondary locations. Our virtual
panel gives IT departments
remote control using a
dashboard GUI on a PC,
important in office settings.
AV distribution is essential in resimercial projects,

and again RTI elevates the
experience. We work with
the most popular DSPs,
and our new Video over
IP system gives drag-anddrop control of sources and
monitors managed natively
within the RTI interface,
saving staff time and effort.
The last year shined a
spotlight on the home
office, where work demands
competing with family
media consumption dictate
the need for a customized
enterprise-grade resimercial
solution - a solution like
RTI. We'd love to show you
how. -Jim Koenig,
National Sales Director, RTI

50  |  CE Pro May 2021	cepro.com

C2105 pp38-51 Resimercial DD.indd 50

4/6/21 2:34 PM


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CE Pro May 2021

Table of Contents for the Digital Edition of CE Pro May 2021

CE Pro May 2021 - Presentation
CE Pro May 2021 - Cover1
CE Pro May 2021 - Cover2
CE Pro May 2021 - 1
CE Pro May 2021 - 2
CE Pro May 2021 - 3
CE Pro May 2021 - 4
CE Pro May 2021 - 5
CE Pro May 2021 - 6
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CE Pro May 2021 - 8
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CE Pro May 2021 - Cover3
CE Pro May 2021 - Cover4
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