CE Pro May 2021 - 9

Resideo's ADI
Unit Adds Va.Based Norfolk
Wire &
Electronics
RESIDEO TECHNOLOGIES
announced in April it has acquired privately held Norfolk
Wire & Electronics.
Richmond, Va.-based
Norfolk was founded in 1985
and is a leading regional distributor of security,
telecom, network and audio/
video (AV) related products,
supplies and tools.
With 11 full-service
retail locations and a
43,000-square-foot distribution center, Norfolk
serves customers across the
Mid-Atlantic region, and
will be part of Resideo's ADI
Global Distribution business,
a leading wholesale distributor of security, AV and
low-voltage products.
" ADI is core to Resideo's
long-term growth, and this
acquisition aligns with our
strategy to identify and
execute on tuck-in acquisitions that accelerate
ADI's expansion in adjacent
categories, " says Jay Geldmacher, president and CEO
of Resideo. " The products
and services of Norfolk Wire
& Electronics complement
ADI's existing offerings and
expand our reach into an
attractive growth market. "
The Norfolk acquisition
builds upon ADI's presence
in the data communications
market with copper and fiber
cabling, connectors, and
racking products, according
to the company.

SnapAV Scoops Up HCA Distributing;
Catalyst AV Adds Profit Line
IN YET ANOTHER MOVE
to expand its local distribution network, SnapAV has
announced the acquisition
of HCA Distributing in Denver and Salt Lake City.
" We are proud to add
HCA to our growing network
and be able to serve our
partners in these two very
important markets, " says
Trevor Hansen, manager of
the SnapAV Volutone business unit. " We're also pleased
that the entire HCA team,
led by Ron Perron, will be
joining Volutone and bringing
with them their impressive
reputation for customer
service in these markets. "
Upon acquisition, Volutone immediately expanded
the Salt Lake City location
by moving operations to a
10,000 square-foot store
that is over the twice of the
size of the original.
" As a result of our recent
store expansions throughout
the country, we've learned
that larger locations help us
to best serve our partners

due the increased demand
on inventory to support substantial revenue increases, "
says Wally Whinna, SnapAV
senior vice president of local.
" Our goal is to have the
product we assort in stock
for immediate delivery to our
partners. "
As of the acquisition, Volutone operates a total of 10
SnapAV Pro Store branches
throughout the U.S., with
17 others bringing SnapAV's
total footprint to 27 stores
as of March 2021. Both
former HCA locations will
be immediately outfitted
with all SnapAV brands and
products to provide same
day access for local partners.
" SnapAV is in the middle
of an industry-changing
plan to better serve both
the integration community
and end user customers,
and we're thrilled to be a
part of it, " says Perron. " The
ability to bring all of these
great brands and services
to our partners completes
my vision of how HCA can

increase its contributions to
our partners' success. "
Volutone will round out
HCA's product assortment
in Denver and Salt Lake
City with the addition of
products and solutions
from Sony, Samsung, Sonos,
Klipsch, KEF, Yamaha, Ubiquiti, RTI and more.
The SnapAV Pro Store
program started in 2018 and
now has over 30 branches.
HCA was a longtime
member of the Catalyst
AV distribution alliance.
Following HCA's acquisition,
Catalyst announced Profit
Line Distributing would be
joining the alliance to serve
Northern California, northern Nevada and Hawaii.
Profit Lines' CEO Jim
Haigh notes, " We chose
to join Catalyst AV as the
group shares our basic philosophy and business practices: hands-on expertise,
relationship-based loyalty
and personalized customer
service and training for our
dealers. "

HCA operates locations in Denver and Salt Lake City (pictured).

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CE Pro May 2021

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