CE Pro November 2021 - 62

SECURITY & SURVEILLANCE
Integrators Step In Amid
Security Market Turmoil
CE Pro's Security & Surveillance Deep Dive reveals 15% growth in
security and surveillance installations over the past year, as the
traditional residential alarm market is upended. by Jason Knott
IS THE BUSINESS MODEL for traditional residential
security dealers imploding and leaving the door wide
open for custom integrators to take advantage? Possibly. At least
that's the opinion of Lee Jones, a longtime industry consultant.
He thinks the advent of DIY residential options from SimpliSafe
and others has made life extremely uncomfortable for
traditional alarm companies that used to be able to blanket
their local markets with basic " two doors and a motion sensor "
systems. Those low-cost installations are designed to garner
lucrative monthly subscription fees and build a recurring
monthly revenue (RMR)-based business. Today, much of that
entry-level residential business has migrated to DIY systems
with self-monitoring options, leaving the detritus of several
longtime residential security companies in its wake.
62 | CE Pro November 2021
" The mandate for voice-to-voice communication [between
the subscriber account and the central station] is dissolving, "
Jones tells CE Pro. " Unnecessary Police Response (UPR) is
terminology often used by law enforcement to express false
alarms. A critical part of the RMR market and market value is
the long-standing public-private partnership [between the
alarm industry and first responders]. However, due to abuse
of the partnership, credibility of private monitoring firms has
deteriorated to slow or no site response for millions. All of the
above suggest the market is compromised. "
Jones' conclusion is that the security market is ripe for the
taking by custom integrators, who bring an elevated, integrated
installation to clients. The portion of the residential
security market that has been somewhat unaffected by the
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CE Pro November 2021

Table of Contents for the Digital Edition of CE Pro November 2021

CE Pro November 2021 - Presentation Page
CE Pro November 2021 - Cover1
CE Pro November 2021 - Cover2
CE Pro November 2021 - 1
CE Pro November 2021 - 2
CE Pro November 2021 - 3
CE Pro November 2021 - 4
CE Pro November 2021 - 5
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CE Pro November 2021 - Cover3
CE Pro November 2021 - Cover4
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