CE Pro October 2021 - 24

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INTERVIEW
Networking+Home Control
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Eric Spadafora, Vice President &
General Manager, BlueJeans by Verizon
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With the use of AV conferencing systems exploding in
2020-21, what does BlueJeans offer users vs. some of the
other platforms?
BlueJeans by Verizon offers a secure video collaboration
platform for the hybrid workplace. Thousands of organizations,
from growing businesses to Fortune 500 leaders, use BlueJeans
for hosting video meetings and large interactive events.
BlueJeans was built for the enterprise from the ground up
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What makes BlueJeans a viable tool to help WFH?
to streamline organizational communication, which required
a strong focus on security, interoperability and manageability
from the start. Over the past year, we've expanded our
product portfolio to better support the work-from-anywhere
explosion. Taking our strength in enterprise to the remote
worker, new features include Virtual Backgrounds, Reactions
and Smart Meetings for all users - including real-time transcription,
meeting highlights for crowd-sourcing meeting notes
and ESPN-style highlight recap video reels.
Furthermore, we are constantly testing our platform for
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performance, resilience, and quality and working with customers
to ensure we are addressing their biggest needs for a video
conferencing and events platform. One way we do this is by
capturing meeting feedback live. Our end-users are asked to
rate their experience after every single meeting. This Q-Score
data helps us understand where issues may be present and
enable our teams to quickly diagnose and troubleshoot areas
before real problems emerge.
How does BlueJeans fit into the hybrid workforce
integration opportunity?
Providing a video conferencing platform that enables teams
to work productively from anywhere - whether at the office,
at home or on the go - has always been the driving force for
BlueJeans. Providing interoperability and device flexibility are
a big part of this.
We expect that this sometimes on-site and sometimes
at-home will become the status quo going forward. And with
this, we are seeing an entirely new category of purpose-built
video devices being provided to remote workers who can't
be tied to the desktop but still require the highest quality,
full-featured video experience. These devices have the power
to provide a digital canvas for whiteboarding, annotation, and
an array of collaborative features.
Organizations are now proactively adopting a hybrid model,
24 | CE Pro October 2021
BlueJeans is the bridge between dispersed and distributed
teams. We've put a lot of thought into the hybrid workforce
and the tools necessary to make connecting through video
seamless for small and large-scale meetings and events. Especially
in a hybrid environment, it can be hard to stay engaged,
speak up and " be heard " as a remote meeting participant.
" [Hybrid work] puts
more focus on AV quality,
reliability and security,
which are strengths that Verizon and
BlueJeans together can deliver very
well given Verizon's extensive 5G
networks and BlueJeans' heritage
as a video conferencing innovator. "
This year we introduced several new features designed
to help our users combat video fatigue, maintain privacy,
boost engagement, and enable meaningful collaboration from
wherever they choose to work and on whatever device they
choose to use. Everything from virtual backgrounds and profile
images for non-video attendees to interactive video tiles and
participant reactions were delivered to enhance the remote
user experience.
Finally, our latest Dolby Voice update introduces a new
audio library for real-time keyboard noise suppression that
automatically filters out typing sounds.
Will BlueJeans add dealers in the residential market?
We are always looking into new partner integration opportunities
that can help make the virtual and hybrid meeting and
events experience easier and more robust for our customers.
We're looking forward to what the future holds.
cepro.com
shifting more meetings and events from office-centered to
distributed gatherings. This shift puts more focus on video and
audio quality, reliability and security, which are strengths that
Verizon and BlueJeans together can deliver very well given
Verizon's extensive 5G networks and BlueJeans' heritage as a
video conferencing innovator.
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CE Pro October 2021

Table of Contents for the Digital Edition of CE Pro October 2021
