CE Pro October 2021 - 32

CE PROFILE
Global Wave Integration
Suppliers such as Ketra
enable Global Wave to
dazzle designers and
architects with color- and
temperature-changing
lighting possibilities. Sleek
chairs from CINEAK and
other aesthetic and biophilic
touches adorn the
'Living Lab' showroom.
in the company has the same commission
structure. It's led to a very different manner
of end-to-end project sale to completion.
" Even the sales team, " he says. " They'll sell
a job and see it through - instead of selling
a job and giving it to engineering, and then
to a project manager. No, they have ownership.
They sell a project, they see it through,
they manage it, make sure we execute, get
paid, close out and move on. "
For a project the company submitted into
the CEDIA Awards program this year, Steele
says the team lived a good chunk of time at
the Florida site for almost four years.
" We flew out, we considered it subbing it
out, but no - we just took ownership of the
whole thing, " he says.
One strategy that has paid off in positively
impacting operations and perfecting the
teams, Steele notes, is that Global Wave
implemented personality profiling in its hiring
practices. Like a great pro basketball team,
great scouting goes a long way and establishes
the foundation.
" We know how to structure our teams and
they work very well together because we
know their personality types, and I think that
alone goes a long way, " he says. " Clients tell
me they love how 'we can call you, we can call
your project manager, we can call your office
... we can call anybody on your team and get
that same response we're looking for.' And to
me, that just says everything. "
As someone who is actively engaged with
the integrator community attending tradeshows
and conferences, participating in online
panels and peer-to-peer networking groups
and more, Steele says he tries to spread the
word about Global Wave's approach to hiring
and piecing together his groups.
" It's the biggest thing, and I preach it wherever
I go: it's personality types, " he says.
A lack of traditional formal titles for most of
the company can give employees the opportunity
to have some fun with their roles too.
" We all have business cards, but to me
it's just a title. I tell everyone, you can put
whatever you want on your business card,
what sounds cool to you, " he says, as a staffer
whose title reads " Lighting Vibe Curator "
chuckles in the background during a Zoom
call with CE Pro. " I love that, because he
likes doing lighting control ... but across the
32 | CE Pro October 2021
board we just kind of refer to ourselves all as
systems integration specialists and it encompasses
everybody at that point. "
Steele adds that among Gallery's initiatives
since she's joined Global Wave has been to
spearhead an " all-in " effort to implement a
business operations strategy called " Traction, "
which the company learned about through
Azione Unlimited.
" For the size of company and revenues we
have, this operating system is perfect, " he
says. " Once we hired Kelsey, it was her task to
roll out Traction as this is how we do business,
this is our meeting rhythms, this is how we set
goals and " rocks " [small attainable goals in the
system]. Everyone in the company has their
own goals and rocks and every week we check
in to see are they on track or off track. "
Steele says Global Wave can attest that
the commitment over the past year to the
OS has produced noticeable efficiencies
improvements leading to more revenues and
profitability.
Tech Testing in Global Wave's
'Living Lab'
On the technology side, Steele has been
equally excited to share his company's experience
as an early adopter, which often comes
hand-in-hand with clients who can afford
cutting- or bleeding-edge tech. He has joined
industry webinars and education sessions on
incorporating wellness solutions at events
such as CE Pro's own CE Pro Summit last fall.
Having a practice court, so to speak, for
beta testing emerging technology is one reason
that spurred Global Wave into recently
buying its showroom building. The interior
is now decked out with Ketra human-centric
and colorful lighting, Barco projection
mapping/digital canvases, aging-in-place tools
and more alongside high-performance home
theater, automation and other showcases.
" We look at this showroom building as a
living lab, because with new technologies we
bench test everything here, " Steele says.
He adds that Global Wave employees' houses
have also taken that role as home living labs,
also fueling its " Imagination Driven " tagline.
The company can more easily grasp how solutions
will fit into its customers environments.
" That was one of the biggest motivators
in buying this building was really just having
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CE Pro October 2021

Table of Contents for the Digital Edition of CE Pro October 2021

CE Pro October 2021 - Presentation
CE Pro October 2021 - Cover1
CE Pro October 2021 - Cover2
CE Pro October 2021 - 1
CE Pro October 2021 - 2
CE Pro October 2021 - 3
CE Pro October 2021 - 4
CE Pro October 2021 - 5
CE Pro October 2021 - 6
CE Pro October 2021 - 7
CE Pro October 2021 - 8
CE Pro October 2021 - 9
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CE Pro October 2021 - Cover3
CE Pro October 2021 - Cover4
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