CE Pro October 2021 - 40

LIGHTING FIXTURES
FIXTURES
Bolster Lighting
Controls Market
for Integrators
Median number of fixtures
per project is 10 at $815 per
fixture average price point;
13% increase in LED fixture
revenues predicted.
IT WAS NOT too long
ago that the artificial
light market for integrators
consisted solely of lighting
controls. But in the past few
years, led by the LED
revolution, lighting fixtures
have become an ever-growing
element in integrators'
arsenal to offer clients. And
integrators expect the trend
to continue, anticipating
revenues from low-voltage
LED lighting fixtures to
increase by 13% over the next
year, and line-voltage fixture
revenues to jump 10%.
The lighting fixture market
itself is somewhat complex.
Most integrators think
primarily about low-voltage
downlight cans when they
jump into lighting fixtures,
but the diverse market
includes accent lights,
decorative lights, tape lights,
smart bulbs, exterior lights,
as well as high-voltage lights
among integrators that have
40 | CE Pro October 2021
electrical licenses.
According to the study,
one out of every four projects
(25%) performed by
integrators over the past year
included the installation of
a high-voltage canned light
fixture. Similarly, dealers reported
installing low-voltage
LED downlight fixtures on
23% of their projects. In another
signal that dealers are
embracing the idea of lighting
design, or at minimum working
more closely with lighting
designers, 25% of projects
included the installation of
decorative light fixtures.
Meanwhile, tape lighting,
which is often used for
under-cabinet illumination,
was also installed on 25% of
projects over the past year.
Lastly, in terms of indoor
lighting, smart bulbs are being
offered as an entry-level
solution. Many integrators
offer smart bulbs to clients
to introduce them to the
Proluxe by American Lighting:
Why Linear Lighting?
Linear lighting is perhaps the broadest
most flexible category of fixture on
the market, able to adapt to almost
any condition and any function.
Early adopters used linear lighting in
the usual places like under kitchen
cabinets and in ceiling coves, but that
turned out to be just the beginning.
We've seen our clients use linear lighting in swimming
pools and wine cellars, in modern homes and traditional,
and in almost every room of the home - even the garage!
Linear lighting goes where no other lighting source can
go: behind mirrors, under beds, tucked into glass front
cabinets, stretched along sidewalks and so many more. In
addition to creative flexibility, we see color-changing and
color-tunable linear lighting emerging as a key to wellness
strategies. There is no better way to mimic the sky than
with linear light reflected off the ceiling, and you simply
cannot get that look with recessed downlights.
There are some surprising benefits, too. When used as
under cabinet lighting, linear lighting all but eliminates
shadows on the work surface, even when you hold your
hand below it. The distributed source of light, spread out
over several feet, can also be easier on the eyes. We have
seen spaces illuminated entirely with linear light - no
other light sources - and it is not unusual for the sale of
linear lighting to be nearly equal with recessed downlighting
for a well-lit home.
If you are just doing downlights, you are leaving half
the money and more than half the beauty on the table.
There are so many ways to incorporate linear lighting
into projects that it should probably be called Unlimited
Lighting. -Jennifer Kirkpatrick, National Sales Manager,
Residential, American Lighting
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CE Pro October 2021

Table of Contents for the Digital Edition of CE Pro October 2021

CE Pro October 2021 - Presentation
CE Pro October 2021 - Cover1
CE Pro October 2021 - Cover2
CE Pro October 2021 - 1
CE Pro October 2021 - 2
CE Pro October 2021 - 3
CE Pro October 2021 - 4
CE Pro October 2021 - 5
CE Pro October 2021 - 6
CE Pro October 2021 - 7
CE Pro October 2021 - 8
CE Pro October 2021 - 9
CE Pro October 2021 - 10
CE Pro October 2021 - 11
CE Pro October 2021 - 12
CE Pro October 2021 - 13
CE Pro October 2021 - 14
CE Pro October 2021 - 15
CE Pro October 2021 - 16
CE Pro October 2021 - 17
CE Pro October 2021 - 18
CE Pro October 2021 - 19
CE Pro October 2021 - 20
CE Pro October 2021 - 21
CE Pro October 2021 - 22
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CE Pro October 2021 - 24
CE Pro October 2021 - 25
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CE Pro October 2021 - 29
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CE Pro October 2021 - 40
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CE Pro October 2021 - Cover3
CE Pro October 2021 - Cover4
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