CE Pro October 2021 - 56

MOTORIZED SHADING
do dining rooms. Interestingly,
home offices have become
a hot area for window treatments.
Dealers report 32% of
their shading projects include
a home office application.
That is probably being driven
by the work from home
trend that was escalated by
the pandemic. Home offices
that were routinely used at
night are now being used
during the day, requiring the
control of the natural light
so the homeowner doesn't
get washed out in the Zoom
camera image. Lastly, kitchens
(30% of projects) and
bedrooms (29%) are somewhat
common applications.
It was not too long ago
that the thought of an
integrator installing battery-powered
shades was
blasphemous. But that
technology has evolved that
enable integrators to install
battery-powered shades and
control them wirelessly with
great efficiency. According to
the study, 19% of all projects
included battery-powered
shades during the past year.
And integrators predict their
battery-powered installations
will increase 9% next year.
Still, one out of every five
integrators report they did
not do a single installation
using a battery-powered
shade last year.
Shades have also become
a key element to showcase
in showrooms. Among integrators
that have showrooms
(which is 39% of all
dealers), half of them report
having a vignette where they
demo a motorized window
treatment.
56 | CE Pro October 2021
Lutron: Discover the Lutron Luxury Portfolio
Curate experiences in the home that are beautiful, powerful
and make a lasting impression. The Lutron luxury
portfolio offers an integrated solution across lighting,
shading and lighting control for every moment and
space. The Lutron luxury portfolio is intelligently tied together
by HomeWorks, the industry-leading residential
control system that is the brains behind the beauty. The
whole-home system enables seamless integrations that
bring a luxury home to the next level of performance
and delivers lasting impact.
Transform the experience of light with an expansive
range of Lutron lighting solutions, to illuminate every
space just right. Effortlessly bring sunlight into the home
with intelligent Lutron shades - exceptional beauty
and performance to complement any interior style. Or set the scene with elegance and
ease from a custom Lutron wall control that connects the home seamlessly.
Visit luxury.lutron.com to learn more about beautiful light, intelligent shades and
harmonious controls.
Snap One: Helping Dealers Develop New Lighting Business
In our industry, when we talk about " lighting "
we generally really mean " lighting control. "
Lighting, the electrical design and installation of
fixtures, is an $80 billion industry that has been
reliant on our controls, but is quickly infiltrating
our industry. In response, savvy integrators are
developing new business in the lighting market
while doubling lighting control revenue per project. They are doing this by:
Educating homeowners about what great lighting really looks like. Architectural and accent
lighting make homes more beautiful, convenient and safe. Tunable lighting not only
sets the mood, but provides benefits to physical and mental wellness. While these greatly
improve the homeowner's lifestyle and property value, they also offer a welcome boon to
an integrator's business since these lighting additions often double lighting control needs.
Working closely with builders and their lighting designers and electricians in order to
advocate for more sophisticated lighting and lighting control solutions. We also see a
growing number of integrators bringing electrical services in-house to accelerate their
lighting business.
At Snap One we're keen on developing new products and programs that help partners
succeed in this lucrative and evolving market. We've got a few things up our sleeve, but
we're already making progress. Last month, we began shipping Control4 Contemporary
Lighting to provide our partners with a new lighting control line that is as elegant and modern
as it is reliable. This helps capture the interest of architects and interior designers while
providing a stepping stone for conversations about truly sophisticated lighting solutions.
-Margie Meyers, Principal Product Manager of Lighting, Snap One
cepro.com

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CE Pro October 2021

Table of Contents for the Digital Edition of CE Pro October 2021