CE Pro October 2022 - 40

MOTORIZED SHADE
Shades Per
ect
Larger windows also tend to be the sweet spot for motorized
shades. Dealers report that 39% of their shade installations
are on very large windows that are over 61 inches wide,
while 40% are in fenestration arrangements with glass exposures
between 30 inches and 60 inches wide. The remaining
21% were on smaller windows.
Shade Installations by
Structure Type
Speaking of room locations where shades might be installed,
it's no longer the case where motorized window treatments
are only installed in home theater areas or primary suites. In
fact, integrators are installing these profitable shading systems
throughout the home, with primary suites (formerly known as
master suites), great room/den/family rooms and formal living
rooms leading the way as the most common areas. Home
theaters, dining rooms, secondary bedrooms and home offices
were also prominent locations. Heck, even 3% of projects
called for a motorized shade in the garage!
One of the most interesting technology advancements in
the shading industry over the past half decade has been the
advancement in battery-powered solutions. According to the
survey, nearly one in every 10 shades (9.6%) installed professionally
by integrators is battery-powered. Clearly, integrators
are still primarily focused on bringing hardwired solutions to
their clients.
Shades are among the key product categories in which design
and technology intersect. The category allows for dealers
to spec the solution while allowing the interior designer (along
with the homeowner) to take charge of the color choices,
61+ inches
wide
39%
31 to 60 inches wide
40%
Shade Installation by
Glass Size
Less than
30 inches wide
21%
Shade Installation by Glass Size
Mo
Ins
Whether on windows, doors, skylights or other forms of
fenestration, the typical motorized shading treatment
tends to be on larger pieces of glass.
It's no longer the case where
motorized shades are only installed
in home theaters and master suites.
Hunter Douglas: Seeking a Smart Shade Partner? Check These Three Boxes
As more homeowners discover
the benefits of custom
smart shades, integrators
are under pressure to deliver
across more projects. How
do you ensure you select the
right shade manufacturer
to take on the competitive,
fast-diversifying category?
First, seek a partner whose platform will not only perform
well on its own, but also enhance any home automation ecosystem.
The best solutions are simple to program, scalable
to any project, and reliable in their performance, and offer an
array of power options to accommodate the architectural requirements
of new construction, retrofit projects and more.
Second, consider if a brand offers customization options
to meet client's aesthetic or functional needs. Integrators
have a unique opportunity to guide customers towards the
perfect window treatments for their lifestyles and environment,
while satisfying their design vision with precise
personalization.
Third, your shading partner should be just that: a partner.
Smart shades present design and technical learning curves,
so it's important to select a manufacturer that provides
the training and support you need to master the category
and grow your business - from the initial startup to every
project you land along your journey.
Hunter Douglas designed PowerView Gen 3 Automation
to check all three boxes: an intuitive set-up process and
a reliable communications protocol brings automation to
the market's foremost assortment of shade styles, fabrics,
colors, and sizes. With the Custom Integrator Program,
integrators can master the category with online trainings,
samples, tools and installation services - so you'll never
have to leave project dollars on the table. -Scott Stephenson,
Director of Product, Motorization, Hunter Douglas
40 | CE Pro October 2022
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CE Pro October 2022

Table of Contents for the Digital Edition of CE Pro October 2022
