CE Pro September 2021 - 41

continues easing them toward the ultimate
" wow " listening experiences in the McIntosh/Klipsch
Heritage room and Klipsch
Atmos 9.2.2 BTS theater where they can hear
spine-tingling bass response and incredibly
detailed music and movie sound quality customers
rarely experience.
Only then does the drill-down to the actual
selling process begin. And whether or not
the customer actually buys something (which
they invariably do), the Ovation showroom
visit has been a totally exciting and memorable
experience, one that's creating an
ever-growing word-of-mouth buzz in greater
Indianapolis and beyond.
Architects of Showroom Design
The unique and sprawling showroom design
is the joint brainchild of still-relatively-new
owner Poynter and his COO, Chris Cruzan.
Poynter had a long-time dream to create
the most mind-blowing music listening
and movie watching retail experience in the
greater Indianapolis marketplace (if not the
Midwest). He wanted a warm welcoming
space where everyone could experience
movies and music, without an appointment
or intimidation factors, " at a level they never
thought possible, " he says.
Cruzan, a musician himself with years of AV/
custom experience (working for many years
as project manager for industry veteran Tom
cepro.com
Doherty, now of HTSA), and having a deep
understanding of 2-channel sound reproduction
and lighting control, was able to curate
and fulfill Poynter's vision.
In fact, Cruzan helped build out the space
(doing much of it by himself) to look amazing
- and sound even better. And these days,
even though people rarely come in asking for
performance stereo, he admits, once customers
experience it, they love it and want it -
and buy it.
AV, Lighting/Shading & Smart Home
Deluxe Tour
Overall, and perhaps unsurprising given the
audio company's Indianapolis offices less
than 3 miles away, Klipsch is the big dog in
the showroom. Mark Hittle, veteran Midwest
Customers are offered
a bottle of classic Coke
from a vintage C45 Coke
Cooler and encouraged
to play a game of pinball
from any of the six musicthemed
machines.
September 2021 CE Pro | 41

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CE Pro September 2021

Table of Contents for the Digital Edition of CE Pro September 2021

CE Pro September 2021 - Presentation
CE Pro September 2021 - Cover 1
CE Pro September 2021 - Cover Gatefold 1
CE Pro September 2021 - Cover Gatefold 2
CE Pro September 2021 - Cover 2
CE Pro September 2021 - 1
CE Pro September 2021 - 2
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CE Pro September 2021 - Snap One Gatefold 1
CE Pro September 2021 - Snap One Gatefold 3
CE Pro September 2021 - Snap One Gatefold 3
CE Pro September 2021 - Snap One Gatefold 2
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CE Pro September 2021 - CEDIA Floorplan 1
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CE Pro September 2021 - CEDIA Floorplan 3
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CE Pro September 2021 - Cover 3
CE Pro September 2021 - Cover 4
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