CE Pro September 2021 - 52

INDUSTRY | Executive Dialog
CEO
Offers
Analysis on
'Incredibly
Healthy'
Market
Giles Sutton, co-interim CEO of CEDIA,
cites association's achievements in
certification, workforce development
in face of pandemic. By CE Pro Editors
THE PAST YEAR has
been challenging for
CEDIA. At press time, the
association is still in the
midst of searching for its
next CEO, and the pandemic
forced the cancellation of its
in-person education, both
on the road and in its
Fishers, Ind., headquarters.
Meanwhile, the market
keeps chugging along
despite extreme shortages
in labor and in products.
But despite those challenges,
CEDIA is emerging from
COVID-19 with eager antici52
| CE Pro September 2021
pation of what lies ahead for
events, education, and continued
market growth. Leading
up to the return of an
in-person CEDIA Expo this
month in Indianapolis, Giles
Sutton, CEDIA co-interim
CEO with Kory Dickerson,
addressed the state of the
association in an exclusive
interview with CE Pro.
CE Pro: How would you
characterize the state of
the smart home industry?
Giles Sutton: The smart
home industry is at an
Giles Sutton, co-interim CEO with Kory Dickerson, says
CEDIA on track to welcome a new permanent CEO this year.
important inflection point.
People have spent the
past 18 months confined
to their homes, and it has
had a massive impact on
the adoption of smart home
products. Recent research
from Parks Associates
tells us the number of U.S.
consumers that now own
at least one smart home
device has doubled from
17% to 34% over the last
five years. The number of
" Power Users, " which the
market research firm defines
as those that own between
five and nine such devices,
has also grown significantly,
doubling in just the last
two years. The appetite for
technology is there; even CE
Pro's own 2021 State of the
Industry report reveals that
integrators reported 11.5%
revenue growth, and this in
a pandemic year.
These factors point to an
incredibly healthy industry,
which is promising, but I
think the key for integrators
moving forward will be going
beyond the products they sell
to the service they provide.
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CE Pro September 2021

Table of Contents for the Digital Edition of CE Pro September 2021

CE Pro September 2021 - Presentation
CE Pro September 2021 - Cover 1
CE Pro September 2021 - Cover Gatefold 1
CE Pro September 2021 - Cover Gatefold 2
CE Pro September 2021 - Cover 2
CE Pro September 2021 - 1
CE Pro September 2021 - 2
CE Pro September 2021 - 3
CE Pro September 2021 - 4
CE Pro September 2021 - 5
CE Pro September 2021 - 6
CE Pro September 2021 - 7
CE Pro September 2021 - 8
CE Pro September 2021 - 9
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CE Pro September 2021 - 18
CE Pro September 2021 - 19
CE Pro September 2021 - 20
CE Pro September 2021 - 21
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CE Pro September 2021 - 27
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CE Pro September 2021 - 30
CE Pro September 2021 - 31
CE Pro September 2021 - 32
CE Pro September 2021 - Snap One Gatefold 1
CE Pro September 2021 - Snap One Gatefold 3
CE Pro September 2021 - Snap One Gatefold 3
CE Pro September 2021 - Snap One Gatefold 2
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CE Pro September 2021 - 36
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CE Pro September 2021 - CEDIA Floorplan 1
CE Pro September 2021 - CEDIA Floorplan 2
CE Pro September 2021 - CEDIA Floorplan 3
CE Pro September 2021 - CEDIA Floorplan 4
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CE Pro September 2021 - Cover 3
CE Pro September 2021 - Cover 4
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