CE Pro September 2022 - 43

service contracts, it's a priority to implement
by the end of the year, he says.
On the front end, the company recently
started charging consultation fees of $100
and mandates half of a project's cost be
paid as a down payment upon commencement
of the job. Pair estimates if he counts
50 potential customers only fi ve might
walk away because they don't want to pay
a consultation fee, so there are plenty of
opportunities.
Usually, the sales process starts with a
phone call and vetting questions at the front
desk, where offi ce manager Harrelson has
even joined the sales ranks. Her interview
will lead to an appointment in person or over
Zoom, often at the customer's house; Pair
says Harrelson has stared conducting sales
consultations onsite.
Pair says most prospects hear about the
company via word-of-mouth. Pair Electronics
has revamped its website and added
traffi c tracking capabilities, so if it's being
pinged by a Raleigh IP that likely means
someone is buying a beach house and looking
for technology.
The company is working on building up its
YouTube prowess, enlists Constant Contact
for newsletter outreach, and has gotten
serious mileage from radio ads and a longtime
local radio personality, Henry Hinton, who
endorses Pair Electronics. Pair has joined
Hinton for " Talk of the Town " segments to
discuss new technology trends, and the integrator
has done several jobs for the host.
" He tells his listeners, 'I trust Jason -
I've given him the keys to my house,' " Pair
says. " We get a lot of calls and people will
say, 'Is it true Henry gave you the keys to
his house? What do I need in my home?'
During the [2020] election, a lot more people
were listening. "
The recent business growth and new
revenue streams has Pair Electronics primed
for the future. " I owe it all to my team, " Pair
says. " It wasn't just me that's made it this far,
I'm just very thankful for what I have and my
team. " CE Pro
" I was on
every job,
I'd walk it ... I was
on the road all
the time. "
-Jason Pair
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cepro.com
September 2022 CE Pro | 43
http://www.osdaudio.com http://www.cepro.com

CE Pro September 2022

Table of Contents for the Digital Edition of CE Pro September 2022

CE Pro September 2022 - Intro
CE Pro September 2022 - Cover1
CE Pro September 2022 - Cover2
CE Pro September 2022 - 1
CE Pro September 2022 - 2
CE Pro September 2022 - 3
CE Pro September 2022 - 4
CE Pro September 2022 - 5
CE Pro September 2022 - 6
CE Pro September 2022 - 7
CE Pro September 2022 - 8
CE Pro September 2022 - 9
CE Pro September 2022 - 10
CE Pro September 2022 - 11
CE Pro September 2022 - 12
CE Pro September 2022 - 13
CE Pro September 2022 - 14
CE Pro September 2022 - 15
CE Pro September 2022 - 16
CE Pro September 2022 - 17
CE Pro September 2022 - 18
CE Pro September 2022 - 19
CE Pro September 2022 - 20
CE Pro September 2022 - 21
CE Pro September 2022 - 22
CE Pro September 2022 - 23
CE Pro September 2022 - 24
CE Pro September 2022 - 25
CE Pro September 2022 - 26
CE Pro September 2022 - 27
CE Pro September 2022 - 28
CE Pro September 2022 - 29
CE Pro September 2022 - 30
CE Pro September 2022 - 31
CE Pro September 2022 - 32
CE Pro September 2022 - 33
CE Pro September 2022 - 34
CE Pro September 2022 - 35
CE Pro September 2022 - 36
CE Pro September 2022 - 37
CE Pro September 2022 - 38
CE Pro September 2022 - 39
CE Pro September 2022 - 40
CE Pro September 2022 - 41
CE Pro September 2022 - 42
CE Pro September 2022 - 43
CE Pro September 2022 - 44
CE Pro September 2022 - 45
CE Pro September 2022 - 46
CE Pro September 2022 - 47
CE Pro September 2022 - 48
CE Pro September 2022 - 49
CE Pro September 2022 - 50
CE Pro September 2022 - 51
CE Pro September 2022 - 52
CE Pro September 2022 - 53
CE Pro September 2022 - 54
CE Pro September 2022 - 55
CE Pro September 2022 - 56
CE Pro September 2022 - 57
CE Pro September 2022 - 58
CE Pro September 2022 - 59
CE Pro September 2022 - 60
CE Pro September 2022 - 61
CE Pro September 2022 - 62
CE Pro September 2022 - 63
CE Pro September 2022 - 64
CE Pro September 2022 - Cover3
CE Pro September 2022 - Cover4
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