Commercial Integrator April 2021 - 18

Digital Signage & Video Walls

tion where and when they needed it. As
commercial environments opened it was
necessary to alert people to temperature
check areas, to remind people of social distancing best practices, and to inform people
that masks were required at all times.
Information that was released in the
morning could be incorporated into a digital signage system by that afternoon, and
with new information coming in so rapidly,
and disinformation being spread throughout the pandemic, digital signage was one
of the ways to keep people safe.
Dudis mentions that there was a trend
towards larger-format displays.
" I think that makes sense, " he says.
" You're seeing people spread out by
social distancing, and that requires a larger
distance to communicate with digital
signage. "
Wayfinding also found its way to the
forefront of digital signage installations
throughout COVID.
" Wayfinding has been out there. Companies have been promoting it. You could
walk in and find out where certain people
sat, where different offices and meeting
rooms were, " says Steve Grace, president,
senior consultant,and founding partner

of AV consulting firm AVH Technology
Partners.
" General wayfinding was never really
huge, at least with our corporate clients, "
he says.
By inserting wayfinding and adding
heat mapping capabilities organizations
are able to track those in the building and
ensure separation and social distancing. For
employees coming into the site they know
exactly where to go.
For guests coming in, they knew which
room they are meeting in. The companies
can track that and ensure that people are
coming and going as they are supposed to.
" Wayfinding combined with sensors and
things that can do heat mapping are now
very popular, " says Grace. " Everybody is
looking at them. With the delay of ongoing
projects during COVID we haven't executed many of them, but we are advising
clients on the early stages of these different
platforms that our out there and the capabilities of them.
" Clients are considering them much
more now than they did before, " he says.
That adoption of capabilities that were
available but not often utilized echoed
throughout the industry.

DynaScan
As the world copes with the COVID-19 pandemic, the need for in-window digital
communication remains higher than ever. The new challenge for retailers is - and
will continue to be - bringing shoppers back inside their stores.
Retailers are fighting to stand out from other stores with rapidly adapting and engaging messages. Within the time it takes to design, print, ship, and install a printed
poster, the messaging needs could have easily changed.
High brightness is a necessity for window-facing digital signage; displays are
competing against reflections and direct sunlight. Not only do DynaScan displays
overcome these challenges, they also accurately reproduce brand colors and skin
tones.
As more retailers turn to DynaScan for window-facing displays, we've learned the
intent is to attract as many potential shoppers as possible, not just those walking
near the storefront window.
Larger models - such as our new 75-inch and 86-inch displays - offer 4K resolution for up-close viewing yet can be seen from across the street and are key in
engaging as many viewers as possible.
We have boosted our production capacity to address the increase in demand -
even relocating our headquarters to a newly constructed campus earlier this year.
To learn more about DynaScan, visit us at www.dynascandisplay.com.

18

Commercial Integrator

CM2104 pp16-36 Digital Signage DD.indd 18

APRIL 2021

" The technology didn't really change, but
the implementation, usage, and necessity of
digital signage really did change starting at
the onset of COVID, " says Chris Mascatello,
executive VP of technology solutions and
head of places division for ANC.
" We saw a huge demand for our por-

LG
Building on the successful rollout of 10
new direct-view LED (DVLED) display
series in 2020, LG Business Solutions
USA is launching its new DVLED
Ultimate Business Display featuring
25 unique sizes and available in both
indoor and outdoor options.
Available now in 16:9 and 32:9
Ultra Stretch formats, among others,
the new models are designed to
simplify the entire process of ordering,
delivering, installing and calibrating
DVLED displays for a wide range of
commercial applications.
LG's Ultimate Business Display
simplifies choosing the right DVLED
display by offering the industry's most
complete lineup of fully configured
DVLED screens and backing all of
them with comprehensive service and
support.
Each DVLED display includes all
components, accessories, spare parts
and modules with a 4K LG DVLED
controller -- delivered in wheeled
ATA-approved flight cases for easy
transport.
The LG webOS-based 4K controller
features a quad-core SoC, built-in
media player, LG's unique remote
control, 3.6GB of flash storage and
an AV-over-IP decoder for displaying
multiple streams. Its built-in scaling
functionality allows users to adjust
resolution up or down in various areas
of the finished display.
The displays also support screen
sharing via Miracast and WiDi wireless connectivity.
For more information, visit
www.lg.com/us/business.

commercialintegrator.com

3/15/21 2:50 PM


http://www.lg.com/us/business http://www.dynascandisplay.com http://www.commercialintegrator.com

Commercial Integrator April 2021

Table of Contents for the Digital Edition of Commercial Integrator April 2021

Commercial Integrator April 2021 - Cover1
Commercial Integrator April 2021 - Cover2
Commercial Integrator April 2021 - 1
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