Commercial Integrator April 2021 - 23

www.madsystems.com

The holy grail of Digital Signage is to provide a solution
for delivering the right message to the right person, from
advertising to wayfinding.
Today, as in the past, the common practice is to deliver one
identical message to a diverse audience. Our audiences include
younger children, teenagers, adults, those who are interested,
and those who are not, and people from different cultures
using different languages. For many years we've thought about
how to change that fixed view, because it is obvious that one
size does not fit all. Why sell champagne to someone who
prefers beer? Why run a message in English when the target
doesn't understand the language?
We should deliver different information to all of these different
people, and tailor content depending on their interests. The
introduction of smart devices and other technology now
available to all in their daily lives has changed expectations
and requirements, and we now have a new generation of kids
that swiped before they wiped. This means that we have more
complex needs and wants - and by the time you add an
international audience, we need a much more sophisticated
way to identify audiences and deliver personal messaging.

one size

does not fit all.

We at Mad Systems propose a new model that allows for
information delivery to be personalized.
Technology has changed dramatically. Prior to the prevalence
of smart devices, some 10+ years ago, people got their
information through the media, and to some extent through a
mouse-controlled internet link. Since that time, people have
become used to getting information specific to their interests,
at their interest level, and in their language wherever they are.
It is reasonable to assume that a 5-year-old needs a different
approach and different content than a 12-year-old, a 16-year-old,
an average adult, or a subject specialist.
QuickSilver®, an affordable, complete AV solution,
allows for all of these possibilities.
Our new AV technology is designed to facilitate that process,
and begins with the QuickSilver® AV system - a well established,
affordable and complete next generation AV++™ system based
on non-proprietary computer equipment with all the associated
advantages. Since this is a pre-integrated system, there are no
surprises, and long-term maintenance is simple for as long as
there are companies producing computers.

Personalizing
the Museum Experience

a true paradigm shift happened when affordable, standard,
off-the-shelf hardware became capable of handling all AV tasks
Our patented Facial Recognition based media delivery system is the obvious solution to
further extend those capabilities.
Using our facial and license plate recognition systems, information can be presented to
you at your level, in your language. Our patented LookingGlass Concierge option uses
facial recognition to guide visitors from one location to another using digital signage.
One of the big considerations with recognition systems is privacy, and that has been one
of the main design drivers for us. Our system does not need an internet connection, and
can be kept in a locked room. It only keeps an encrypted set of parameters that describe
the face, and does not need to store people's images beyond the duration of their visit
(unless they want to opt-in for future recognition). We have created what we refer to as
" anonymous recognition " where no personal information needs to be kept in the system
at all. The information that is there can be scrubbed after hours, so that no retrievable data
remains, alleviating any privacy concerns. What's more - since our system does not use
external internet based services for recognition, speeds are significantly higher. QuickSilver®
coupled with our Facial Recognition system provides for sub-second reaction times from
when someone arrives at an exhibit, to their media being delivered. This creates a feeling
of true magic for visitors due to the immediacy of the response. This in turn allows for
better ways to personalize media, and target advertising.
Get in touch, and let's talk about your next creation!
With more affordable systems, a longer design life, lower maintenance costs, and
more flexibility, QuickSilver® and our patented recognition technologies promise
a bright future for AV in all markets, adding some magic to the guest experience
through an unprecedented level of personal involvement.

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3/9/21 11:08 AM

http://www.madsystems.com

Commercial Integrator April 2021

Table of Contents for the Digital Edition of Commercial Integrator April 2021