Commercial Integrator April 2022 - 12

AV AS A BUSINESS
ROI from DEI: Realizing the Power of Diversity
Embracing diversity, equity and inclusion isn't only the right thing
for integrators to do; it also increases business value. By Christina DeBono
BUSINESSES DON'T LIKE TO GIVE
away their trade secrets. However, I'm
going to let you in on ClearTech's secret
weapon: We don't just practice diversity,
equity and inclusion (DEI) - we embrace it.
Every ounce of energy we put into DEI has
been returned to us many times over.
Diversity isn't an uncommon topic in our
industry. Most of the time, though, business
leaders view DEI eff orts solely through
the lens of being " the right thing to do "
for their employees and society. Perhaps
they also view it as an enhancement of
the company brand. ClearTech, however,
oſt en trumpets the benefi ts of a diverse and
inclusive work culture not only in creating
a positive, encouraging work environment
but also in making business more profi table
and competitive.
How do you realize the potential of DEI?
As Employers Council attorney Alexander
Sediva writes, " DEI planning is an organizational
journey, not a 'check-the-box'
type of project. " ClearTech, for example,
doesn't have a DEI offi cer. What we do
have - and this is essential - is a fundamental
commitment to nurturing the talent,
imagination and insights all around us.
" Before we ever heard of DEI, we always
valued the contributions of people with
diff erent backgrounds and perspectives, "
ClearTech's CTO, Joe Perez, says. " We
want people with diverse backgrounds
and perspectives who share a work ethic,
are fresh thinkers and have a shared sense
of ownership over our company's future. "
We unlock those qualities by creating
a work culture that values our diff erences,
treats people fairly, and involves and
empowers team members to realize their
potential. For ClearTech, it's about creating
a culture of opportunity.
One way that we put our convictions
into practice is by opening our hiring and
training programs to people who come
from outside the industry. Our operations
12
Commercial Integrator APRIL 2022
One element of DEI is valuing the contributions of people with diff erent backgrounds
and perspectives. Another is removing any barriers holding them back.
manager, Thuy To, says, " Our requirements
aren't hard and fast. A job candidate might
not have every credential or qualifi cation.
But, if they're capable, competent, and
have a great attitude and work ethic, then
they'll be in the running to get hired. "
This leads to another practice that's
core to our success: We strongly believe
in training across disciplines. If a team
member in one area has an interest in
gaining expertise in another, then we'll do
everything we can to satisfy their curiosity
and provide a path from A to B. In fact, we
actively encourage our team to expand
their knowledge and capabilities!
It's tremendously important to enable
people to explore their interests and
discover their strengths and passions. To
do that, we strive to create an environment
that champions every individual and
rewards curiosity. Although ClearTech is a
small company, we're oſt en chosen over
larger integrators - and we have the bluechip
clients to prove it. The number-one
thing universities, utilities and technology
powerhouses love about ClearTech is
our team. They love the breadth of our
strengths and our depth of commitment.
" Each of us feels accountable not only
for ClearTech's success but also for our
customers' success, " To opines. " And that's
a big part of what has made our company
successful. "
How do you assemble a team with this
kind of dedication to their customers and
this level of commitment to their craſt ?
First, by clearing away all the obstacles
that stand in the way of fi nding the right
people and, second, by removing the
barriers that prevent them from reaching
their potential.
For ClearTech, that's what DEI is all
about.
Christina DeBono serves as
president of ClearTech and is
an NSCA board member. Learn
about becoming an NSCA member
at NSCA.org.
Want more? Watch an on-demand
CI/NSCA webinar, " Amplifying
Diverse Voices: Sharing Perspectives
with Industry Members, " on
CommercialIntegrator.com.
commercialintegrator.com
SEANLOCKEPHOTOGRAPHY/STOCK.ADOBE.COM
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Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022

Commercial Integrator April 2022 - Cover1
Commercial Integrator April 2022 - Cover2
Commercial Integrator April 2022 - 1
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Commercial Integrator April 2022 - Cover3
Commercial Integrator April 2022 - Cover4
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