Commercial Integrator April 2022 - 14

TTS SPOTLIGHT
Coffman Media, the Digital Signage Specialists
Total Tech Summit offers integrators a chance to deepen, enrich relationships.
By Dan Ferrisi
SOME INTEGRATORS have a jack-of-alltrades
approach, touting their expertise in
everything from sound-reinforcement rigs to
control-system programming. By contrast,
Coffman Media, founded on February 1,
2010, in Dublin, Ohio, positions itself as
a specialist commercial digital signage
integrator. Jason Ault, COO and co-founder,
describes the company's focus as " an inch
wide and a mile deep. " That specialization
has served Coffman Media exceptionally
well, enabling it to tackle everything from
traditional digital signage to interactive,
highly customized creations. " Really, " Ault
begins, " whatever our clients dream up, we
can help them bring that to life. "
Coffman Media's clients stretch across
a wide swath of vertical markets, including
cannabis, quick-service restaurants (QSRs),
retail, healthcare, education and public
venues. What's more, although the company
only has one physical office at present - a
second location will open in Jacksonville, Fla.
this June - it has tackled applications across
the world, including in Saudi Arabia, Trinidad
and Tobago, Jamaica and Central America.
" Pretty much anywhere our clients want
to grow or go, " Ault says, " we can help to
facilitate their needs. "
As a digital signage specialist, Coffman
Media has forged strong partnerships with
signage stakeholders. Ault mentions that the
company has become master partners with
both Signagelive and EngagePHD. With
respect to displays, Ault highlights Coffman
Media's relationships with vendors like LG,
Samsung and PPDS. Moreover, he mentions
key partnerships on the media player side
with BrightSign, Bluefin and IAdea. The
goal of these close relationships, he says,
is to allow Coffman Media to be an asset to
them in the same way that they're an asset to
Coffman. " It really has become a symbiotic
relationship, " Ault describes, " where there's
not a project that we can't tackle. "
Coffman Media's strength and exper14
Commercial
Integrator APRIL 2022
tise notwithstanding, it faced the same
COVID-19-related challenges that every other
business did. " Our mantra was 'pivot or
plummet,' " Ault says, proving that leadership
knew the stakes. After all, many retail, QSR
and corporate clients were turning off their
service, and there was no clear idea when
it would resume. " We quickly shifted into
doing some audience temperature recording
and things of that nature, " he explains,
adding that mask detection was another
sweet spot. Coffman Media even got into
the sanitizer business, leveraging its existing
work deploying systems that might be used
for sanitizer dispensing. " We linked up with
a local Ohio company that was producing
everything from the bottle and cap all the
way to the ingredients inside, " Ault recalls.
Thus, it was not only a profit center for Coffman
Media but also a great way to support
a local business.
Thankfully, although the COVID-19
pandemic isn't over, normalcy is beginning
to return. As a result, Coffman Media
has tapered some of its pivot areas and
returned to its core strengths. " We're
heavily focused on helping out retail [and]
quick-service restaurants, especially in
the drive-through space, " Ault explains.
" We're still doing a lot of refreshes and
revamps because many of our customers
are now in that tech-refresh cycle. " In
short, Ault says, his company is working to
help clients transition their digital-signage
ecosystem to the next phase. This aligns
with what he describes as the best part
of working in our industry: " Providing solutions
for people's objectives. "
Speaking on Coffman Media's first
Total Tech Summit (TTS) in 2021, Ault
says simply, " We were honestly blown
away by it. " Comparing TTS favorably to
events like InfoComm and DSE, he says
the show allowed his team and him to
network more intimately and learn from
those peer-to-peer connections. Ault
Jason Ault, COO and co-founder,
Coffman Media.
emphasizes the spirit of collaboration and
unity that suffuses TTS, saying of fellow
integrators, " We may be in a competitive
overlap at some point, but it just seemed
everyone wanted to help one another. " He
also praises the breakout sessions, saying
they offer the opportunity to " hyper-target "
to the right vendors. " I would say it deepened
some relationships, " Ault adds, saying
he learned more about partners' display
products and new direct-view LED lines. He
also notes forging meaningful connections
with TD SYNNEX and DISH Network.
When asked about plans for TTS 2022,
Ault responds, " I would say it's definitely
worth the investment - again, just from the
peer-to-peer learning. " In fact, he shares,
a vendor partner asked Coffman Media's
opinion about whether it is worthwhile to
participate as a sponsor. Ault's answer?
Without a doubt. " It is absolutely worth the
few days to go down and immerse yourself
in the experience, " he concludes.
commercialintegrator.com
http://www.commercialintegrator.com

Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022

Commercial Integrator April 2022 - Cover1
Commercial Integrator April 2022 - Cover2
Commercial Integrator April 2022 - 1
Commercial Integrator April 2022 - 2
Commercial Integrator April 2022 - 3
Commercial Integrator April 2022 - 4
Commercial Integrator April 2022 - 5
Commercial Integrator April 2022 - 6
Commercial Integrator April 2022 - 7
Commercial Integrator April 2022 - 8
Commercial Integrator April 2022 - 9
Commercial Integrator April 2022 - 10
Commercial Integrator April 2022 - 11
Commercial Integrator April 2022 - 12
Commercial Integrator April 2022 - 13
Commercial Integrator April 2022 - 14
Commercial Integrator April 2022 - 15
Commercial Integrator April 2022 - 16
Commercial Integrator April 2022 - 17
Commercial Integrator April 2022 - 18
Commercial Integrator April 2022 - 19
Commercial Integrator April 2022 - 20
Commercial Integrator April 2022 - 21
Commercial Integrator April 2022 - 22
Commercial Integrator April 2022 - 23
Commercial Integrator April 2022 - 24
Commercial Integrator April 2022 - 25
Commercial Integrator April 2022 - 26
Commercial Integrator April 2022 - 27
Commercial Integrator April 2022 - 28
Commercial Integrator April 2022 - 29
Commercial Integrator April 2022 - 30
Commercial Integrator April 2022 - 31
Commercial Integrator April 2022 - 32
Commercial Integrator April 2022 - 33
Commercial Integrator April 2022 - 34
Commercial Integrator April 2022 - 35
Commercial Integrator April 2022 - 36
Commercial Integrator April 2022 - 37
Commercial Integrator April 2022 - 38
Commercial Integrator April 2022 - 39
Commercial Integrator April 2022 - 40
Commercial Integrator April 2022 - 41
Commercial Integrator April 2022 - 42
Commercial Integrator April 2022 - 43
Commercial Integrator April 2022 - 44
Commercial Integrator April 2022 - 45
Commercial Integrator April 2022 - 46
Commercial Integrator April 2022 - 47
Commercial Integrator April 2022 - 48
Commercial Integrator April 2022 - Cover3
Commercial Integrator April 2022 - Cover4
https://www.nxtbook.com/emerald/commercialintegrator/july_2022
https://www.nxtbook.com/emerald/commercialintegrator/june_2022
https://www.nxtbook.com/emerald/commercialintegrator/may_2022
https://www.nxtbook.com/emerald/commercialintegrator/april_2022
https://www.nxtbook.com/emerald/commercialintegrator/march_2022
https://www.nxtbook.com/emerald/commercialintegrator/february_2022
https://www.nxtbook.com/emerald/commercialintegrator/january_2022
https://www.nxtbook.com/emerald/commercialintegrator/december_2021
https://www.nxtbook.com/emerald/commercialintegrator/november_2021
https://www.nxtbook.com/emerald/commercialintegrator/october_2021
https://www.nxtbook.com/emerald/commercialintegrator/september_2021
https://www.nxtbook.com/emerald/commercialintegrator/august_2021
https://www.nxtbook.com/emerald/commercialintegrator/july_2021
https://www.nxtbook.com/emerald/commercialintegrator/june_2021
https://www.nxtbook.com/emerald/commercialintegrator/may_2021
https://www.nxtbook.com/emerald/commercialintegrator/apr_2021
https://www.nxtbook.com/emerald/commercialintegrator/march_2021
https://www.nxtbook.com/emerald/commercialintegrator/february_2021
https://www.nxtbook.com/emerald/commercialintegrator/january_2021
https://www.nxtbookmedia.com