Commercial Integrator April 2022 - 16

Digital Signage & Videowalls
DIGITAL SIGNAGE
AND VIDEOWALLS:
Trends and Market
Developments
As the COVID-19 pandemic
wanes, Commercial
Integrator reassesses
what's driving the growth
of digital signs and largeformat
displays, as well as
where new opportunities
lie. By Dan Ferrisi
FEW THINGS ARE MORE captivating than
sharp, colorful video displays. Whether it's
a direct-view-LED (dvLED) videowall in a
corporate lobby, a super-bright 8K projector
on the InfoComm show fl oor or a digital
signage network in a retail environment,
these technologies produce dazzling images
that you simply cannot pull your eyes
from. But digital signage and videowalls
are about more than just wow! factor; much
more importantly, they're about measurable
ROI and concrete results. When
corporations invest in dvLED displays for
their lobbies, they're banking on building
their brand equity and impressing future
business partners. When potential partners
walk in the door and immediately see an
ultra-sharp videowall glowing with engaging
content, they'll think to themselves,
" Now this is the kind of company I want to
associate with! " The value proposition in
retail spaces is similar: Digital signs and entrancing
images act as a siren song of sorts,
drawing customers into the store and, if the
16
Commercial Integrator APRIL 2022
Digital displays off er an incomparable way for an esteemed brand like the
NFL to leverage its recognizability and immerse guests in a brand experience.
deployment proves successful, ultimately
generating sales.
In this month's Digital Signage Deep
Dive, we'll explore not only the world of
digital signs but also the videowall space.
In doing so, we'll examine which vertical
markets are showing strength and which
ones have been slower to recover from
COVID-19. More broadly, we'll report on
whether digital signage and videowalls
represent growing categories within commercial
AV. We'll also consider trends with
respect to preferred display technologies
(e.g., LED, LCD), and also examining specifi
cations like pixel pitch and resolution.
Moreover, we'll consider content creation
and whether integrators are fully embracing
the opportunity to sell content-related
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Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022

Commercial Integrator April 2022 - Cover1
Commercial Integrator April 2022 - Cover2
Commercial Integrator April 2022 - 1
Commercial Integrator April 2022 - 2
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Commercial Integrator April 2022 - Cover3
Commercial Integrator April 2022 - Cover4
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