Commercial Integrator April 2022 - 22

Digital Signage & Videowalls
focusing on content, which he describes
as " the main source of revenue associated
with digital signage. " He says, " There are
different ways to approach it, such as content-as-a-service,
where you are working
with your clients consistently to [generate]
great recurring revenue. "
The Content Question
For years, Commercial Integrator has written
about - and tried to argue on behalf
of - integrators shifting their businesses to
embrace a services-centered profit model.
Is digital signage the solution area where
integrators can put the theoretical into
practice? For AVI-SPL's Daugherty, it might
well be, especially given that content is
essential to a digital signage deployment's
success. He explains, " Viewers who walk
by the same displays with the same content
over long periods of time will find themselves
not paying attention to that display.
It'll eventually become a blind spot. " That
is why, when AVI-SPL is deploying digital
signage, its team asks clients if they have
anyone dedicated to producing content,
as well as the planned frequency of content
updates. " If there is a need for content
The Wall at Edmonton Library, in Alberta, Canada, is a two-and-a-half-story immersive
experience and the biggest digital wall in North America. It showcases the majesty of
ultra-large-format videowall applications.
design and management, " Daugherty explains,
" we are here to help our clients with
custom content or ideas for subscriptions
like Screenfeed or Seenspire. "
Diversified's Mittler describes conPlanar
on its LED Videowall Solutions
As an established leader designing and deploying pioneering videowall solutions,
we've seen LED display technology evolve at a remarkable rate. Customers today
have access to a larger selection of affordable LED display solutions that are built
to last longer and feature the narrowest pixel pitches, highest resolutions and high
brightness for seamless, high-quality visual performance. Such advancements are
accelerating the adoption of LED technology in digital signage, whether it's a retailer
seeking a high-brightness display to support advertising indoors or outdoors, a
corporate office looking to add a towering fine-pixel-pitch LED videowall as a piece
of visual art or an event deploying concave curved LED videowalls to create a more
immersive experience for attendees.
With the Planar MGP Series, customers can implement direct-view LED in applications
previously thought too expensive. The affordable fine-pitch LED videowall
solution is designed for customers who want to replace legacy display technology,
offering seamless, front-service, high-resolution visual experiences at a value similar
to tiled LCD videowalls. The family also includes Planar MGP Complete Video Wall
solutions, furthering Planar's commitment to reducing the complexity and expense of
videowall customization.
Ongoing improvements to the popular, award-winning Planar CarbonLight LED
Displays portfolio are also supporting never-before-seen installations that take user
experiences to new heights. The Planar CarbonLight CLI Flex Series remains a popular
choice for customers due to the halos, curved videowalls and column wraps that can
be achieved, with the ability to bend the displays into curves as tight as 25 inches.
22
Commercial Integrator APRIL 2022
tent creation as being at the core of the
company's digital media practice. " When
we established [that practice] in 2000, we
identified that it was imperative to define
creative strategy and governance at the beginning
of an engagement, " he explains.
" Our team of content producers and artists
are engaged by our account executives
from all verticals to ensure the technical
solution has the visuals to provide maximum
impact to the end consumers. "
According to Wargo, the importance of
that visual impact cannot be overstated. In
fact, he recalls a conversation at InfoComm
2019 with a lead designer of a major hotel
chain where the designer told him, " One
reason we don't have more signage or
display installations in our lobby is we
just can't keep the content fresh. " Thus,
one could reasonably conclude that a
lack of content-creation services is in fact
inhibiting design/install opportunities.
Conversely, by leading with content-creation
expertise, integrators could unlock
heretofore unavailable design/install work.
" There's clearly something here, " Wargo
declares, " even if we don't yet have a lot of
robust data to show that it's presenting itself
or being harnessed by the AV provider
community. "
However, it is not as simple as flipping
commercialintegrator.com
COURTESY OF CURTIS COMEAU PHOTOGRAPHY; SUPPLIED BY AVI-SPL.
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Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022

Commercial Integrator April 2022 - Cover1
Commercial Integrator April 2022 - Cover2
Commercial Integrator April 2022 - 1
Commercial Integrator April 2022 - 2
Commercial Integrator April 2022 - 3
Commercial Integrator April 2022 - 4
Commercial Integrator April 2022 - 5
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Commercial Integrator April 2022 - Cover3
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