Commercial Integrator April 2022 - 24

Digital Signage & Videowalls
SNA Displays on
Digital Display eBriefs
Now more than ever, it's critical to find
an LED display manufacturer you can
trust. Ethical practices, transparency,
expert staff, and a commitment to
work with best-in-class integrators and
trade partners - these are all qualities
that you'll find at SNA Displays.
Enjoy these free eBriefs on various
aspects of the digital display industry:
THE DIGITAL CANVAS
sna.fyi/eBrief-DigitalCanvas
IMMERSIVE EXPERIENCE
sna.fyi/eBrief-Immersive
FROM HARDWARE TO CONTENT
sna.fyi/eBrief-ManagedServices
CUSTOM ENGINEERING
sna.fyi/eBrief-Custom
GAME ON!
sna.fyi/eBrief-eSports
EVOLVING THE IN-STORE RETAIL
EXPERIENCE
sna.fyi/eBrief-Retail
LED vs. LCD
sna.fyi/eBrief-LEDvsLCD
BIT DEPTH
sna.fyi/eBrief-BitDepth
LED DISPLAY TEMPERATURE
sna.fyi/eBrief-Temperature
PIXEL PACKAGING
sna.fyi/eBrief-Packaging
UNDERSTANDING PIXEL PITCH
sna.fyi/eBrief-Pitch
FREQUENTLY ASKED QUESTIONS
sna.fyi/FAQs
For more information,
visit snadisplays.com.
24
Commercial Integrator APRIL 2022
When we think about digital signage revenues, it's important to expand your mind
beyond the displays themselves. Media servers, for example, are a multi-billiondollar
revenue leader.
a switch and becoming a content-creation
expert instantly. OpenEye Global's Meszaros
says that he's seen many integrators
struggle as they try to pivot toward services
like content curation. He explains, " A big
part of the challenge is that it requires a
'culture change' that many are not open to
accepting. It's not as easy as saying, 'We
can do content,' or hiring a designer. The
company has to be positioned in a way
that makes sense to bring the service to
market or, at least, [have] an understanding
on how align it with the expectations of
their clients. " If content is presented as a
mere " add-on service, " it can appear as if
it's an afterthought, rather than a business
service that's core to your company's value
proposition.
Digital Signage's
Continuing Evolution
Speaking about digital signage's continuing
evolution, Daugherty says, " We
have seen massive changes in the last few
years, from making on-prem the most-used
choice for digital signage deployments to
embracing cloud to simplify management
while retaining high levels of security. " Mittler
amplifies the point, stating that there's
no longer any limitation to where digital
media can be delivered. " We are no longer
limited by size or scale, " he explains.
" Expansion of broadband connectivity
allows us to place digital media anywhere
there is a power source - from the grocery
endcap, [to the] top of a taxi, to your mobile
phone. " Daugherty adds that, as some
employees return to physical workspaces,
AVI-SPL has also seen an increase digital
signage as a space-management tool as
well as for wayfinding. For Coxon, another
notable trend is the continued proliferation
of digital-signage-specific displays.
" Today, " he begins, " we see things like
LG OLED wallpaper displays, two-sided
displays, and displays like WiCanvas that
are hung with a hook just like a picture,
under an inch deep and have no inputs
at all. " And they have exciting capabilities,
Coxon continues, such as displaying
content over Wi-Fi, with everything programmed
through an app. Meanwhile, furthering
the discussion of technology and
network advancements, AVIXA's Wargo
points to two-way interactivity, whereby
the endpoint display serves a data-capture
function. Retailers, for example, can benefit
from knowing who is standing in front of
which digital signs, as well as what they're
using interactive displays to search for.
From Meszaros' perspective, one of
the most noteworthy trends is a deemphasis
on large-scale deployments and a
preference for large-display integration.
commercialintegrator.com
COURTESY OF AVIXA.

http://sna.fyi/eBrief-DigitalCanvas http://sna.fyi/eBrief-Immersive http://sna.fyi/eBrief-ManagedServices http://sna.fyi/eBrief-Custom http://sna.fyi/eBrief-eSports http://sna.fyi/eBrief-Retail http://sna.fyi/eBrief-LEDvsLCD http://sna.fyi/eBrief-BitDepth http://sna.fyi/eBrief-Temperature http://sna.fyi/eBrief-Packaging http://sna.fyi/eBrief-Pitch http://sna.fyi/FAQs http://www.snadisplays.com http://www.commercialintegrator.com

Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022