Commercial Integrator April 2022 - 30

Digital Signage & Videowalls
very long time. Whether it's amplifier power
ratings or projector lumen counts, we all
occasionally fall prey to oohing and aahing
about a particular spec or feature. When it
comes to dvLED, the spec du jour is pixel
pitch. So, CI engaged our interviewees on
whether things are moving to ultra-tight
pixel pitches.
Wargo describes the commercial AV
channel as quite pragmatic. He mentions
all the factors that integrators must consider
when approaching a videowall deployment,
listing, " The budget, the experience
that's desired, specific applications,
the demands of outdoor versus indoor,
the content that's required to create a
compelling experience, [etc.] " All those
factors, he says, tend to mitigate unrestrained
spec-chasing. However, Wargo
acknowledges, the video component of
an integrated system does tend to grab the
most attention; as such, there is always the
temptation to overinvest in, or overemphasize
it. But that's not to say that some
applications don't cry out for the visual
magic that narrow pixel pitches can deliver,
especially as prices continue to decrease.
" If it's feasible to use [narrow pixel pitch] in
a certain application, and if it gives them
a slightly richer experience, then it kind of
makes sense to see what can be sourced, "
Wargo adds.
Daugherty advocates a client-needsfocused,
consultative approach for
integration firms like his own, AVI-SPL. He
Sony on Providing Resources to Address
the Demands of the Digital Signage Community
Over the last few years, digital signage has evolved into a mainstream communication
tool. As more applications and verticals employ signage solutions, usage
is expanding from simple wayfinding and marketing messages to communicating
critical information and serving as a source of entertainment. As adoption grows,
one thing remains the same when we speak with our customers: They are looking for
secure solutions, which are easy to install and manage, that integrate seamlessly into
existing infrastructures.
Beyond the expected high-quality imagery, our users value solutions that provide
options - from a range of sizes and features to compatibility with third parties,
as well as API, IoT and cloud capabilities. And, in order to make the most of their
investment, customers desire a flexible and scalable solution that can grow with their
needs. Regular engagement with the digital signage community has helped Sony to
implement solutions that address many common frustrations associated with successful
digital signage deployments.
It's with these needs in mind that we developed our latest programs, including the
Alliance and Technology Partnership Program, which provides access to numerous
handpicked hardware and software solutions that integrate with Sony's professional
BRAVIA displays for digital signage, and that offer our customers powerful and compatible
solutions to meet their unique requirements and use cases. In addition, Sony's
Architects, Consultants and Engineers (ACE) Portal supports the integration side of the
installation by delivering a suite of resources, including Building Information Management
(BIM) content, to inform, spec and integrate projects featuring Sony's technology.
To learn more, visit pro.sony/alliances.
Barco on its Versatile Videowall Solutions
'Considerations include
the budget, the desired
experience, specific
applications, the
demands of outdoor
versus indoor and the
content that's required
to create a compelling
experience.'
- Sean Wargo
30
Commercial Integrator APRIL 2022
The global videowall market exhibited strong growth between 2015-2020, and it's
expected to grow at a CAGR of 11% over the forecast period (2021-2026). Whether
in control rooms, workplaces or broadcast studios, audiences and end users expect
immersive, high-fidelity experiences. Barco's large videowalls are tailored to accommodate
any business or experiential need, unlocking new avenues to inform, instruct
and inspire audiences. Our continued R&D investments (~11% - 12% of turnover) in
high-quality videowall solutions have enabled us to meet evolving customer needs
and take a unique position in the videowall market as one of the few suppliers of all
videowall display technologies (RCP, LED and LCD).
As an end-to-end solutions provider, Barco supplies the software, hardware and
service support to keep displays operating at the highest level of quality. Barco has
been building control room visualization and collaboration solutions since 1994 for
a variety of industries. Today, we are still the number-one choice for control room
professionals who want to stay on top of their situational awareness. Customers
across the world also entrust Barco's videowalls with creating stand-out collaborative
workplace environments to elevate brand identity, as well as to captivate audiences
in television studios.
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Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022

Commercial Integrator April 2022 - Cover1
Commercial Integrator April 2022 - Cover2
Commercial Integrator April 2022 - 1
Commercial Integrator April 2022 - 2
Commercial Integrator April 2022 - 3
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Commercial Integrator April 2022 - Cover3
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