Commercial Integrator April 2022 - 34

Digital Signage & Videowalls
This NFL lobby area offers some insight into what integrated video displays can do to
transform lobbies into eye-popping, brand-affirming guest-magnets.
saying that the resolution question tends
to be determined by the system's technical
capabilities and the aptitude of the content
creator/designer. " Does the system [even]
support content that is 4K or 8K? " he asks
rhetorically. Daugherty adds that, from his
perspective, the large percentage of the
users still developing content at 1080p are
doing so because it's easier to produce. " If
content is being developed by an experienced
designer or agency, " he continues,
" it will be produced to the correct 4K or
higher resolution. "
Setting aside content designers and
agencies' capacity to produce ultra-HD
content, another key consideration is
whether a venue's core infrastructure can
handle the loads that 4K, and especially
8K, entails. Coxon says, " I'm a fan of
uncompressed video, [but that] means the
content wouldn't be able to go through
Wi-Fi, 1G or even 10G networks at full
resolution, 10-bit depth and full sub-sampling. "
In some instances, however, he
says, there are localized, dedicated players
or machines feeding the screens or the
digital canvas, or there's sufficient budget
for high-end video processors. If that's the
case, Coxon explains, " 8K and above is
achievable and looks beautiful. "
Nanolumens on
its Enablement Tools
and Design Services
We are built differently. Nanolumens
understands how to deliver first and
lasting impressions. We are focused
on providing the right tools, products
and services to enable our channel
partners to offer bespoke dvLED
videowall solutions. Nanolumens is
not your typical display manufacturer.
Our unique product line, our whiteglove
design and execution services,
and our technical capabilities enable
our partners to build differently. With
our experienced design engineers
and crafted self-help tools, we help
our partners to de-risk the design and
produce the perfect solution. The
realization of these designs requires
detailed communication and coordination
with contractors. Our expert
teams of engineers, project managers
and field engineers give our partners
confidence that the project will
deliver on time, on budget and, most
importantly, exceed expectations.
Visit nanolumens.com and learn
about Nanolumens' wide range of
enablement tools, design services
and certified training programs.
'Somewhere around 10%
to 20% of the installation
opportunities are looking
at or considering installing
4K for their need.'
- Sean Wargo
34
Commercial Integrator APRIL 2022
For Meszaros, the practical cap continues
to be 4K. " Anything beyond that
doesn't make sense, " he opines. " Most
clients either don't have the assets to support
higher resolutions or [don't have] the
display in a place that allows for that level
of quality. " He argues that, as display
technology continues to advance rapidly,
content will always be " playing catch up "
with the displays themselves. Meszaros
does point to certain types of high-profile
venues (i.e., flagship retail, stadiums and
other high-visibility public spaces) as
being viable homes for displays showing
native ultra-HD content; however, he
adds, " Those installs are still few and far
between. "
Mittler likewise points to retail as a leading
candidate for ultra-HD content deploycommercialintegrator.com
COURTESY
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Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022

Commercial Integrator April 2022 - Cover1
Commercial Integrator April 2022 - Cover2
Commercial Integrator April 2022 - 1
Commercial Integrator April 2022 - 2
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