Commercial Integrator April 2022 - 38

Digital Signage & Videowalls
Integrator Focus Group Results: Videowalls
A 20-integrator focus group weighs in on videowalls.
Vertical markets where you've integrated videowalls.
CORPORATE
COMMAND AND CONTROL
EDUCATION
HOSPITALITY
HOUSES OF WORSHIP
RETAIL
GOVERNMENT
STADIUMS/ARENAS
MUSEUMS/GALLERIES
PERFORMING-ARTS CENTERS
40%
40%
35%
35%
35%
25%
25%
20%
15%
THEME PARKS/ATTRACTIONS 10%
Most frequently used display technology for videowalls.
30%
LCD
020). Most requested pixel pitch for dvLED.
Most requested pixel pitch for dvLED.
Most requested pixel
pitch for dvLED.
Between 5mm
and 7mm
0%
Between 5mm
and 7mm
0%
Between
3.5mm
and 5mm
20%
Between
3.5mm
and 5mm
20%
Between 2mm
and 3.5mm
45%
31-50
More than 7mm
0%
More than 7mm
0%
21-30
0%
55%
LED
15%
OLED
When our focus group considers display technologies for videowalls, a majority
prefers LED technology. The remaining percentage points are split two-to-one in
favor of LCD displays.
Videowall projects completed in past year.
How often firm is involved in
videowall content creation.
More than 100
51-100
5%
26%-50%
0%
5%
Less than
2mm
35%
Between 2mm
and 3.5mm
45%
How often firm is involved in digital signage
content creation.
38
For our focus group, tighter pixel
pitches are the name of the game in
their dvLED deployments. Not a single
participant says their most requested
pitch exceeds 5mm.
Digital signage projects completed in past year.
How often firm is involved in digital signage
content creation.
Commercial Integrator APRIL 2022
76%-100%
76%-100%
31-50
0%
51-100
0%
Our focus-group members are
not heavily involved in videowall
content creation or management.
Given the integration business' shift
toward selling services, knowledge
and expertise, rather than installing
gear, this pattern is ripe for change.
Less than
2mm
35%
11-20
20%
1%-25%
45%
6-10
30%
26%-50%
0%
5%
51%-75%
10%
0-5
35%
1%-25%
45%
None
45%
None
45%
76%-100%
0%
51%-75%
10%
Up 6%
to 10%
Our focus group indicates that, although
they're doing videowall projects, they
aren't doing a huge amount. Nearly twothirds
of focus-group members say they've
done 10 or fewer in the past year.
Digital signage projects completed in past year.
Videowall revenue comparison
(2021 to 2020).
How often firm is involved in videowall content
creation.
76%-100%
0%
How often firm is involved in videowall content
creation.
21-30
31-50
0%
Videowall revenue comparison (2021 to 2020).
More than 100
51-100
0%
Up more
than 20%
5%
Up 11%
to 20%
15%
11-20
20%
5%
Down more
than 10%
11%
10%
10%0-5
Down 6%
to 10%
15%
32%
Only marginal
change
45%
6-10
32%
Our focus group says that videowall
revenues were largely steady from 2020
to 2021. Here, 30% of participants report
a revenue boost, whereas 25% report a
revenue drop. Another 45% report only
marginal change.
Digital signage revenue comparison
(2021 to 2020).
Biggest challenge in videowall/digital signage
categories?
None of these had
an appreciable
None of these had
an appreciable
More than 100
Lack of qualified
talent/staff
shortages
Biggest challenge in videowall/digital signage
categories?
Lack of qualified
talent/staff
shortages
Up more
than 20%
Down more
than 10%
commercialintegrator.com
5%
Down 6%
to 10%
10%
60%
Videowall projects are
reported across a wide
swath of verticals, although
corporate stands out from
its peers. This might reflect
the trend toward lobby
videowalls to burnish
brand reputation.
31-50
21-30
0%
5%
5%
0-5
11-20
20%
6-10
30%
35%
Up
to
5%
Videowall projects completed
in past year.
51-100
More than 100
Videowall projects completed in past year.
http://www.commercialintegrator.com

Commercial Integrator April 2022

Table of Contents for the Digital Edition of Commercial Integrator April 2022

Commercial Integrator April 2022 - Cover1
Commercial Integrator April 2022 - Cover2
Commercial Integrator April 2022 - 1
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