05 15% Digital Signage & Videowalls 11-20 20% 6-10 30% 35% Up 6% to 10% 5% Only marginal change 45% o 2020). o 2020). Most requested pixel pitch for dvLED. Most requested pixel pitch for dvLED. CORPORATE Between 5mm and 7mm 0% EDUCATION HOSPITALITY HOUSES OF WORSHIP RETAIL PERFORMING-ARTS CENTERS 16% GOVERNMENT 16% Between 3.5mm and 5mm 20% Between 2mm and 3.5mm 45% Between 2mm and 3.5mm 45% Less than 2mm 35% Between 3.5mm and 5mm 20% 32% STADIUMS/ARENAS 21% Less than 2mm 35% 5% 11-20 20% THEME PARKS/ATTRACTIONS 5% MUSEUMS/GALLERIES 5% How often firm is involved in digital signage content creation. How often firm is involved in digital signage content creation. 6% % % 26%-50% 26%-50% 51%-75% 51%-75% 11% 5% 11% 5% 1%-25% 42% 1%-25% 42% Our study shows that AV integrators have not yet dived into digital signage content creation/management. In fact, 84% say they're involved in such offerings in 25% or fewer of their projects. None 42% None 42% The ongoing COVID-19 The ongoing COVID-19 pandemic pandemic 76%-100% 0% 76%-100% 0% How often firm is involved in digital signage content creation. 32% Between 5mm and 7mm 0% Integrator Focus Group Results: Digital Signage Our focus group weighs in on digital signage. Vertical markets where you've integrated digital signage. Digital signage projects completed in past year. 63% More than 7mm 0% More than 7mm 0% 32% 37% 21-30 31-50 0% 51-100 0% 26%-50% 0% 76%-100% 0% 26%-50% 0% 11% 51%-75% 10% 51%-75% 10% 1%-25% 45% 1%-25% 45% COMMAND AND CONTROL 16% 6-10 32% When it comes to digital signage, the focus group members are integrating systems across verticals. However, we clearly see enormous strength in the 76%-100% 0% More than 100 None 45% corporate vertical, which outstrips nearly every other vertical by a mile. 0-5 None 45% 32% How often firm is involved in videowall content creation. How often firm is involved in videowall content creation. Up more than 20% 5% Up 11% to 20% 21% Up 6% to 10% 16% 10% 26% 11% Only marginal change 37% Biggest challenge in videowall/digital signage categories? None of these had None of these had an appreciable effect an appreciable effect 20% 20% 20% 20% Biggest challenge in videowall/digital signage categories? Biggest challenge in videowall/digital signage categories? Lack of qualified talent/staff shortages 10% 10% Supply-chain problems 50% Supply-chain problems 50% 35% YES NO NOT CURRENTLY, 50% 15% BUT WE PLAN TO ADD THIS CAPABILITY IN 2022. Our focus group zeroes in on supply-chain snarls as the single biggest factor in curtailing growth of videowall and digital signage activities. Key managed services (e.g., 24/7 remote monitoring, remote content management) are gaining traction among about a third of focus-group participants. However, half of focus-group members are not pursuing the opportunity. Most frequently used display technology for digital signage. 37% LCD LED 40 58% 5% 0% OLED PROJECTED DIGITAL SIGNAGE 0% QLED Commercial Integrator APRIL 2022 Our focus group indicates that LED technology is ascendent in the digital signage category. LED bests LCD as the preferred technology among customers by more than 20 percentage points. Lack of qualified talent/staff shortages Revenues derived from digital signage are either steady or growing. 42% of participants say revenues grew in 2021 as compared to 2020; another 37% indicate only marginal change. Managed services for videowalls/ digital signage? 15% Digital signage revenue comparison (2021 to 2020). Digital signage revenue comparison (2021 to 2020). Down more than 10% Down 6% to 10% How conte commercialintegrator.comhttp://www.commercialintegrator.com